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Sunrise Ford
Fort Pierce, FL
1,503 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,503 reviews
Verified Customer
July 12, 2025
Received a follow up call from Holly in customer service regarding my service. Stated to her that my tires were set at 30psi and my windshield washer fluid was not filled/topped off. I inflated my tires to regarding my service. Stated to her that my tires were set at 30psi and my windshield washer fluid was not filled/topped off. I inflated my tires to 35psi which is the correct tire pressure and put half a jug of washer fluid into the reservoir. She asked me not to rate the service until she got back with me. She didn’t call me back so I called her after approx 10 days. I then missed her call and called her back the next day. I asked her if the service tech was spoken to. She didn’t know. I mentioned underinflated tires could be a safety factor. She stated that some techs are inexperienced or something to that affect (listen to the call). I then asked to speak to the General Manager. She transferred me to the GM and I got voicemail. ….that was a few days ago. All Holly was concerned with was me giving a 5 rating and nothing less and to hold off filling out the rating info. I did tell her that the service advisor was very good but the tech was not. Would like to hear from the GM about this lousy service. More
by danielthoganjr
Employees Worked With
General Manager
July 12, 2025
The Service lady , I think her name was Kristian was great!!! They were realitively fast in getting my truck done as one of the mechanics had a vehicle stuck in his bay and could not use another bay so great!!! They were realitively fast in getting my truck done as one of the mechanics had a vehicle stuck in his bay and could not use another bay so they had to finidh it the next dsy THANKS, David More
by DAVIDBCEI
Employees Worked With
Kristian I believe is her name
July 11, 2025
INo response . If this is your customer service you lost a customer..very unhappy.i still have problems with my bronco. If this is your customer service you lost a customer..very unhappy.i still have problems with my bronco. More
by Corvette
Employees Worked With
July 10, 2025
From the time I entered the services bays to the time I picked up my vehicle the service was great and Samantha was very courteous and professional. Samantha navigated through the authorization process of picked up my vehicle the service was great and Samantha was very courteous and professional. Samantha navigated through the authorization process of my service agreement and she was able to resolve the repairs and keep me in the loop. I bought my truck from Sawgrass Ford and have used other Ford dealerships for service but the service I got from Sunrise Ford was so effortless and great that I will always take my truck to Sunrise Ford. More
by Wil
Employees Worked With
Samantha
July 10, 2025
Never saw in my life the best crew and place to have car problems solution The advice she was amazing, 100% satisfied problems solution The advice she was amazing, 100% satisfied More
by agnaldosoaresarruda
July 10, 2025
Service Department was extremely friendly and helpful. My service advisor kept us informed on things needed and called when the service was completed. My service advisor kept us informed on things needed and called when the service was completed. More
by Fran L
Employees Worked With
David Brown
