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Sunrise Ford
Fort Pierce, FL
1,419 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,419 reviews
June 16, 2025
The salesperson, Christian, was continuously in contact with me about the vehicle I was searching for. Finance found me the best deal available and throughout the process explained every part of the contr with me about the vehicle I was searching for. Finance found me the best deal available and throughout the process explained every part of the contract. More
by caseyt1
Verified Customer
June 14, 2025
I was working on a house we are preparing to move into in Port Saint Lucie when a service light showed on my dash and my Ford app reported a problem with the transmission. I dropped off my truck and no loane Port Saint Lucie when a service light showed on my dash and my Ford app reported a problem with the transmission. I dropped off my truck and no loaner vehicle was available. Christina, my service agent arranged for an ride back to the house. A day later I ask for a loaner because I was at a house with no furniture or food (and communicated that to her) and was texted that she'll check on a loaner. That was after she told me the part was on back order and suggested I drive my truck back to Youngstown, FL. and have it fixed there.. I looked up the faulty part and texted her back that it could be dangerous to drive with that faulty part. Around noon the 2nd day, I paid for an Uber and went to, Stephen, the service manager who arranged for a rental. I drove back home, almost 500 miles and returned when I got a text two days later saying the truck was ready. Surprised, I left that day and drove the almost 500 miles back. When I picked up the truck, the lady who processes completed work said there was no paperwork under my name and went to get Christina. Christina showed up and said she couldn't give me an invoice until the rental bill was received. I offered my copy and she said she had to get it from Enterprise. Then, I got into my truck and began to drive almost 500 miles back to Youngstown, FL with a truck that still have problems similar to why I dropped it off in the 1st place. Without an invoice, I felt cheated and contacted Ford HQ and filed a complaint. Two days of driving, the cost of fuel, the cost of being away from home, putting 500 miles on my new truck with a faulty transmission module and the aggravation of it all upset me. I've bought 3 Fords over the last 16 years and if I can drive when I'm 80, I'll buy 3-4 more if you just help me fix my truck and reimburse me for my time; and not make me feel like I've inconvenienced your service department. Thank you, Steve More
by MDVZENTZ
Employees Worked With
Christina Klosset
June 13, 2025
David was amazing, very supportive, thorough and knowledgeable and he listened when we needed to stay within a budget! He was the best! knowledgeable and he listened when we needed to stay within a budget! He was the best! More
by christinejensen2016
Employees Worked With
David Brown was the best!
June 13, 2025
All work that was requested was completed with minimal wait time with no charge.. great..will be back... wait time with no charge.. great..will be back... More
by Corvette
June 12, 2025
Excellent Customer service, very surprised I was taken care off on the same day. Jeniffer at service desk was amazing staff , she collected word for word to analyze the situation then with the highly exp care off on the same day. Jeniffer at service desk was amazing staff , she collected word for word to analyze the situation then with the highly experienced technician I got my truck back driving like if it was new. I highly recommend anyone that owns a ford or any other vehicle bring to this location you won’t regret. Thank you so much Jennifer and staff. More
by albertslandscape
Employees Worked With
Jennifer service desk
June 12, 2025
I can’t say enough good things about Sunrise Ford Service Center. Every visit has been smooth and professional, but what really sets this place apart is Dave—the best service advisor I’ve ever worked with. Center. Every visit has been smooth and professional, but what really sets this place apart is Dave—the best service advisor I’ve ever worked with. Dave is incredibly proactive when it comes to communication. He keeps you informed every step of the way and makes sure you understand exactly what’s going on with your vehicle. He consistently goes above and beyond to ensure that the issue is fully resolved and that you're completely satisfied. More
by Bryan
Employees Worked With
David Brown
