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Sunrise Ford
Fort Pierce, FL
1,504 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,504 reviews
July 18, 2025
I was very happy with the attention and service. I had an appointment and was tvery impressed with their customer service and how quickly I was taken care of. I had an appointment and was tvery impressed with their customer service and how quickly I was taken care of. More
by TYCZY1
Verified Customer
July 17, 2025
This was not the best experience I had with a dealership. We were told the AC was checked and charged, but no AC, I took the car to have it checked was told that it hadn't been serviced or charged, cost $150 We were told the AC was checked and charged, but no AC, I took the car to have it checked was told that it hadn't been serviced or charged, cost $150. We had some bad rain storms this week and it rained in the car, when I questioned how it might have come in, was told they felt the sunroof had a leak, the roof was sealed and should not be opened, we hadn't opened it but once again opps no one said anything, but when I called about this I was told I could bring it in and have the leak specialist check it, so how much will this cost me. Our salesman was unable to return several calls for questions, but was able to call me about who's name was on the insurance card, his name began with an E. This was not a high dollar purchase, so maybe it wasn't a priority, but also received a message from the sales manager that just was checking in, left a message for him and no response. Just sad that customer service was dropped by not returning a phone call. More
by Mine
Employees Worked With
Lauren
July 17, 2025
Hi, I already did a survey. I’m not sure why I have to do another one, but I wrote that David was a great service provider. Did his job did everything he was supposed to do on m I’m not sure why I have to do another one, but I wrote that David was a great service provider. Did his job did everything he was supposed to do on my car and timewise was wonderful. More
by DENISEPISANI6808
Employees Worked With
David brown
July 16, 2025
Very professional and friendly they were prompt and kept me updated on my vehicle. Thank you me updated on my vehicle. Thank you More
by GREGORYSEGNELLO
July 15, 2025
Happy happy happy. With service will return. Staff great. Get wash station up so I can get my car cleaned after a couple weeks waiting on parts. With service will return. Staff great. Get wash station up so I can get my car cleaned after a couple weeks waiting on parts. More
by wgskopelja440
Employees Worked With
Christina. 5+ stars
