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Sunrise Ford
Fort Pierce, FL
1,954 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,954 reviews
January 06, 2026
Never fixed problem came in for came out with other issues Not happy with coverall experience issues Not happy with coverall experience More
by Paul6969daniel
Verified Customer
January 05, 2026
I was told at time of purchase I had to take out a contract with LoJack paint protection etc. My wife wanted the car so I agreed to it. I have purchased 5nissans I will by a Nissan again but never fro contract with LoJack paint protection etc. My wife wanted the car so I agreed to it. I have purchased 5nissans I will by a Nissan again but never from Ft Pierce Nissan. Samuel May More
by ECMHS
Employees Worked With
Charles in sales
January 05, 2026
Never again Never again will I deal with Sunrise Ford, the car we bought had a recall they had to know about, but we were notified after the fact, so we had to I go back to the dealer to get it checked ou the car we bought had a recall they had to know about, but we were notified after the fact, so we had to I go back to the dealer to get it checked out More
by MICKSARN
January 03, 2026
The advisor does not answer when called, says they will call back and never do. The only way to get ahold of an advisor is to call and speak to a manager which is almost the same difficulty. My vehicle is call back and never do. The only way to get ahold of an advisor is to call and speak to a manager which is almost the same difficulty. My vehicle is still not fixed and I’ve been waiting for my advisor to call me back for a month now. Hope this helps More
by DANNY88CRX
Employees Worked With
January 02, 2026
I would have rated 5, but I found my vehicle door handle 'broken' and the door ajar. Got John to investigate and he found part of the handle on the ground. Very disappointed how the vehicle was found on the 'broken' and the door ajar. Got John to investigate and he found part of the handle on the ground. Very disappointed how the vehicle was found on the lot. John reattached the handle. I hope that no issues will occur because of the tampering with the door. More
by BERNIEMAC1
Employees Worked With
John
January 02, 2026
Car was totaled and all the employees were very helpful in assisting us. Looked for replacement. Just couldnt find the right one. in assisting us. Looked for replacement. Just couldnt find the right one. More
by HERRMANNKRAUSS
January 01, 2026
They give bad customer service and have people working for them who don’t know what they’re talking about for them who don’t know what they’re talking about More
by GERMYAX
Employees Worked With
January 01, 2026
Unfortunately we brought our truck to be serviced for transmission issues. Took almost 2 weeks to be fixed with no communication. No one picks up phones or returns calls. We would get an occasional text transmission issues. Took almost 2 weeks to be fixed with no communication. No one picks up phones or returns calls. We would get an occasional text. More
by 1MARKHILL77
Employees Worked With
January 01, 2026
Words cannot describe what the xxxx we have been through with this dealership. After all of this, now I have to take my truck to the Local Ford dealership because I found out the tire has been plugged on th with this dealership. After all of this, now I have to take my truck to the Local Ford dealership because I found out the tire has been plugged on the right rear and it’s pulling to the right. nothing like spending $90,000 and being treated like absolute dog xxxx. More
by JBROWN0322
January 01, 2026
I needed to rent a car. Michael made it fast, easy, and super convenient! I have some upcoming repairs needed. I'm confident that Michael Figueroa will take care of my needs Michael made it fast, easy, and super convenient! I have some upcoming repairs needed. I'm confident that Michael Figueroa will take care of my needs in the future. More
by PETEAMAR
