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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,500 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,500 reviews

July 16, 2025

Poor they don't care about customers return call very poor they don't care about fixing cars More

by SHAM_GAYA
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mary Jo Tierney
1.0
This rating includes all reviews, with more weight given to recent reviews.
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July 16, 2025

Christine is great patient and professional. Took time to explain everything to me in a way I can understand. More

by CATFLA
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Christine
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Jul 16, 2025 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

July 16, 2025

Very professional and friendly they were prompt and kept me updated on my vehicle. Thank you More

by GREGORYSEGNELLO
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
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July 15, 2025

Happy happy happy. With service will return. Staff great. Get wash station up so I can get my car cleaned after a couple weeks waiting on parts. More

by wgskopelja440
Service Price Transparency
Workmanship
Service Communication
Recommend Dealer
Yes
Employees Worked With
Christina. 5+ stars
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Jul 16, 2025 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

July 15, 2025

Entire staff was super professional and helpful. Made the entire process extremely easy and smooth More

by THOMPSON.CHRISTOPHER.91
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alvaro Borges
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Jul 16, 2025 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

July 15, 2025

Expensive but positive They did a good job fixing the problem it had but im disappointed a ford with 67000 miles has so many issues More

by Coachrospem
Recommend Dealer
Yes
Employees Worked With
Samantha Sielski
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Jul 16, 2025 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

July 14, 2025

Poor very Poor connection no one return my call from service looks like they don't want to fix my truck More

by SHAM_GAYA
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
David brown
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Jul 16, 2025 -

Sunrise Ford responded

We value and appreciate your business. And when you feel that it fails to meet your expectations, it's important for us to know. We have forwarded your feedback to the General Manager of the dealership.

July 13, 2025

Attention to detail a plus. Excellent follow up skills. Delivered the car as promised. overall good customer service. More

by sherryfiori6812
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Daniel
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Jul 16, 2025 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

July 12, 2025

Samantha was the best, she solved the issue & fixed a couple of other issues & returned the car in record time ! An outstanding experience More

by Stu H
Recommend Dealer
Yes
Employees Worked With
Samantha
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Jul 16, 2025 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

July 12, 2025

I love the free car washes, although didn't need it this time. I love you all! More

by JOAN.OVERSON
Recommend Dealer
Yes
Employees Worked With
Forgot his name
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