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Sunrise Ford
Fort Pierce, FL
1,177 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,177 reviews
January 22, 2025
Shawn has been very helpful with what is needed for service on my car, I have gone to the service ctr 3 times so far with my 2018 Ecosport. service on my car, I have gone to the service ctr 3 times so far with my 2018 Ecosport. More
by kimberly.payne
Verified CustomerEmployees Worked With
Shawn, service ctr
January 21, 2025
Received me right on time. Very pleasant and helpful staff. My truck was washed and clean. Very pleasant and helpful staff. My truck was washed and clean. More
by pjnugentsr
Employees Worked With
January 21, 2025
I had an excellent experience working with Grant at Sunrise Volkswagen. He kept me informed every step of the way and was incredibly respectful throughout the process. To top it off, my car was fixed t Sunrise Volkswagen. He kept me informed every step of the way and was incredibly respectful throughout the process. To top it off, my car was fixed the same day—something that almost never happens! I truly appreciate the professionalism and efficiency. Highly recommend! More
by JAYMIEAUBERT
Employees Worked With
Grant in Service
January 20, 2025
They get in and done and are in time . Never had an issue with anything they have done Never had an issue with anything they have done More
by john@wwsellcorp.com
Employees Worked With
January 20, 2025
I recently purchased a car from Sebastian at Sunrise Ford in Fort Pierce and had a fantastic experience. He was incredibly knowledgeable about the vehicle, listened carefully to my needs, and worked diligent in Fort Pierce and had a fantastic experience. He was incredibly knowledgeable about the vehicle, listened carefully to my needs, and worked diligently to get me the best possible deal, was patient, friendly, and never pressured me throughout the process, making the car buying experience stress-free. I would highly recommend him to anyone looking for a new car. Roberto at the financing department was excellent. Knowledgeable and helpful. More
by EVELYNFER74
Employees Worked With
Roberto and Sebastian
January 20, 2025
The scheduling of service was easy and upon arrival everything went smooth. The service was as expected and my F250 continues to run great! everything went smooth. The service was as expected and my F250 continues to run great! More
by Drmunyan
Employees Worked With
January 16, 2025
Everything went well. I really appreciate your service. I have used your service before and always had a good experience.. I really appreciate your service. I have used your service before and always had a good experience.. More
by EMBCOO
Employees Worked With
Don't Remember his name but was very nice.
