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Soerens Ford
Brookfield, WI
668 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 668 reviews
May 01, 2012
I needed bodywork repairs and painting. The service people were very efficient, friendly and honest. The repairs were made as quickly as possible and very well. Ialways use Soerens for service. people were very efficient, friendly and honest. The repairs were made as quickly as possible and very well. Ialways use Soerens for service. More
by suzannerod
Employees Worked With
Rachael, Doug, Tony
April 12, 2012
We worked with Greg Rossey on the initial visit, then Alex Denk/Mike Walsh on the test drive and sale and then Greg Rossey again on the delivery of the car. Everyone was very professional and actually v Alex Denk/Mike Walsh on the test drive and sale and then Greg Rossey again on the delivery of the car. Everyone was very professional and actually very fun to work with. We were very pleased with the experience and hope to be equally as pleased with the New Ford Escape. More
by SteveFleming
Employees Worked With
Greg Rossey
March 17, 2012
I replaced the washer hose assembly and machined brake rotors. Repair was done timely and very well. Mechanic knew what noise being made was right away. Nice they offer coffee, popcorn, courtesy rides, re rotors. Repair was done timely and very well. Mechanic knew what noise being made was right away. Nice they offer coffee, popcorn, courtesy rides, readng materials, tv. More
by markchenoweth
Employees Worked With
tony
February 14, 2012
My husband and I had been shopping for a specific Volkswagen car. Through an Internet auto search, I found the car at Soerens Ford. Both John and Adam in Internet sales were prompt in answering my q Volkswagen car. Through an Internet auto search, I found the car at Soerens Ford. Both John and Adam in Internet sales were prompt in answering my questions. John gave me a fabulous Internet price which was thousands lower than any we had found in the Milwaukee metro area. We went to see the car in person and purchased the same day. The dealership processed the sale promptly and professionally. Janet Rocconi and Michael Froze More
by jrocconi
Employees Worked With
John Dziadosz and Adam Thiele
August 03, 2011
I have been going to Soerens Ford for almost six years now and have never had to go back for any unresolved issues. In fact, Soerens mechanic, Chris, fixed a noise problem with my brakes that two other de now and have never had to go back for any unresolved issues. In fact, Soerens mechanic, Chris, fixed a noise problem with my brakes that two other dealerships had been unable to resolve. I described the problem to him, he rode with me and listened to it, and I gave him some printouts of information I had discovered regarding the noise. I had also furnished the information to the previous dealers but they did not resolve the problem. When I picked the car up, the noise was gone and has not come back. And it was fixed for a tiny fraction of the price the other dealers had charged me. I have also had a couple of our other cars there for service and it has always been an excellent experience. The body shop installed a new seatbelt in my Lincoln that fixed a retraction problem that another dealer had failed to fix in two visits. It seems a few people have had some bad luck, and that happens. As for my experiences at Soerens Ford, it has been perfect. The only thing I would change is receiving followup survey phone calls from them after every service. The calls always seem to come at a bad time and I don't have time to think carefully about a proper response. If they would just give me a postage paid response card after every service it would be much handier and a more accurate reflection of my service experiences. More
by 00lincoln
Employees Worked With
mechanic--Chris
July 07, 2011
I worked with Adam Thiele in the Internet Sales Department. He got me a great price on the new Fusion I was looking for with just the right package for me. The entire dealership was friendly. Met m Department. He got me a great price on the new Fusion I was looking for with just the right package for me. The entire dealership was friendly. Met me on my schedule as I traveled from out of town. I also was able to get additional set-up for my phone with the Sync system so I can make calls from the car. More
by emorris1942
Employees Worked With
Adam Thiele
May 07, 2011
They don't stand behind what they sell. Sold me a substandard manufactured vehicle and they would not take responsibility for selling a poor new escape. I had my brand new vehicle in 9 times starting substandard manufactured vehicle and they would not take responsibility for selling a poor new escape. I had my brand new vehicle in 9 times starting 6 days after purchase and they didn't even as much as to have the location head person call me to smooth things over. I wasn't even good enough for a free oil change! Owners daughter needs a lesson in customer service!!! More
by lajc
Employees Worked With
na
May 04, 2010
They do not have enough expertise with the Ford diesel engines to provide a reliable diagnosis of the problem, let alone provide a reliable quote for the work. Because of this inexperience, they wavered o engines to provide a reliable diagnosis of the problem, let alone provide a reliable quote for the work. Because of this inexperience, they wavered on their diagnosis, initially providing a quote (over $4000) for service work, then when pressed about the service, indicated that the services they quoted would not necessarily fix the problem. More
by scrolecki
Employees Worked With
John Brace
