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Soerens Ford
Brookfield, WI
880 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 880 reviews
June 04, 2025
Always great service. We have been going there for almost fifteen years. Always treated fairly. We have been going there for almost fifteen years. Always treated fairly. More
by iowautah
Verified Customer
June 04, 2025
Good service and honest people. Everyone is always polite and knowledgeable. Very satisfied customer . Clean facilities. Everyone is always polite and knowledgeable. Very satisfied customer . Clean facilities. More
by jlplonski
Employees Worked With
June 03, 2025
The mobile service was fantastic! I could Continue to work and not leave me house. I could Continue to work and not leave me house. More
by KPUPS
June 02, 2025
Easy to schedule service, with reasonable wait time. . Great customer service. Knowledgeable staff and a car wash. . Great customer service. Knowledgeable staff and a car wash. More
by lbcoolj2003
June 01, 2025
Disappointed for the first time. Been going here for 10 years, bought 2 vehicles here. Brought in for new tires and an oil change. Bought a package of 10 oil changes when we bought t Been going here for 10 years, bought 2 vehicles here. Brought in for new tires and an oil change. Bought a package of 10 oil changes when we bought the truck. Because we exceeded a mileage number we no longer can use the last 6 free oil changes . Paid $1200 for tires , wanted $1300 for brakes but no free oil change that we paid for . Sad that I drove 90 minutes to be disappointed to a dealer I liked. More
by tdudek3334
Employees Worked With
Na
May 29, 2025
Service was great. The work was done quickly and correctly. The pick up and delivery was very convenient The work was done quickly and correctly. The pick up and delivery was very convenient More
by tridder21
May 27, 2025
Soerens body shop did an excellent job repairing my Explorer after some hit and run damage. Explorer after some hit and run damage. More
by hmfleischmann
Employees Worked With
May 27, 2025
Couldn't have worked with a better group of people to buy our new truck. Frank was incredibly knowledgeable and a able to answer all of our questions. Kyle made the buying process amazingly simple and fast our new truck. Frank was incredibly knowledgeable and a able to answer all of our questions. Kyle made the buying process amazingly simple and fast. More
by rick v
May 26, 2025
Really happy they where able to get it done but the young man that did the one tire took 2 hours and dented my van in a place that is structurally unrepairable man that did the one tire took 2 hours and dented my van in a place that is structurally unrepairable More
by none24
