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Soerens Ford
Brookfield, WI
879 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 879 reviews
June 12, 2025
Soren’s cord kicks xxx and they have very competitive pricing on their vehicles, service staff are friendly and helpful, and the financing guys don’t try to get one up on you with non existent deals and pricing on their vehicles, service staff are friendly and helpful, and the financing guys don’t try to get one up on you with non existent deals and packages. The gm Tony mcbain has excellent customer service is quite helpful as well More
by Aidan saaf
Verified CustomerEmployees Worked With
June 09, 2025
Spencer got me in same day. Helped with a shuttle. Gave very knowledgeable advice for upcoming service. Sent over some quotes for future service same day. I was very impressed. Helped with a shuttle. Gave very knowledgeable advice for upcoming service. Sent over some quotes for future service same day. I was very impressed. More
by ben_lockhart
June 07, 2025
June 07, 2025
I had a very positive experience. Everyone was very knowledgeable. I received a far price for my trade in Everyone was very knowledgeable. I received a far price for my trade in More
by egan658
June 06, 2025
Easy to make appointments and take time to explain services performed. Nice to have other options for services performed. services performed. Nice to have other options for services performed. More
by none24
Employees Worked With
June 05, 2025
Everyone was super kind and helpful. Doug was very knowledgeable, extremely easy to work with and truly cared about me as a customer. Tony was also very pleasant and very intuitive. Kyle Doug was very knowledgeable, extremely easy to work with and truly cared about me as a customer. Tony was also very pleasant and very intuitive. Kyle was great at explaining the financing and warranty information. You have a great team with these three representing Soerens Ford at a high level. More
by mmielke
June 05, 2025
They gave me a faster fix then I had anticipated and that was perfect. Special thanks to Spencer for his expert and professional attention. was perfect. Special thanks to Spencer for his expert and professional attention. More
by SCDRAGICH
Employees Worked With
June 05, 2025
Everyone was very friendly and professional. Work was completed promptly. Would definitely recommend to anyone. Thanks! Work was completed promptly. Would definitely recommend to anyone. Thanks! More
by Test Checker
June 04, 2025
Always great service. We have been going there for almost fifteen years. Always treated fairly. We have been going there for almost fifteen years. Always treated fairly. More
by iowautah
