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Soerens Ford
Brookfield, WI
756 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 756 reviews
February 06, 2025
Matt was direct and to the point. Not pushy, and the precollision assist he set up on my new vehicle has saved me from Milwaukee drivers many times! Not pushy, and the precollision assist he set up on my new vehicle has saved me from Milwaukee drivers many times! More
by spenc098
February 06, 2025
Very friendly/helpful getting my vehicles serviced within a timely manner & with professionalism. Been bringing my vehicles in for 7 years now. Keep up the good work! a timely manner & with professionalism. Been bringing my vehicles in for 7 years now. Keep up the good work! More
by MattB
February 06, 2025
We ordered two new trucks that needed Ford allocation and Pete made the process easy. Look forward to getting the second truck soon! Pete made the process easy. Look forward to getting the second truck soon! More
by jon89
Verified CustomerEmployees Worked With
February 05, 2025
Matt offered to take a video & send to me prior to visiting the showroom given they hadn’t had a chance to take pictures yet. It was a pleasant surprise to have him proactively helping the sale before visiting the showroom given they hadn’t had a chance to take pictures yet. It was a pleasant surprise to have him proactively helping the sale before we even met at the dealer. Super appreciated! Overall a great buying experience & service from Matt & the entire team! More
by fluting-pigpens-2g
Employees Worked With
February 04, 2025
Soerens Ford provides a welcoming experience for both sales and service and I will continue to provide them with my business. sales and service and I will continue to provide them with my business. More
by scott.beiter
February 04, 2025
Service manager doesn’t understand the repair work and didn’t properly set my expectations. didn’t properly set my expectations. More
by tom.wojcinski
Employees Worked With
February 03, 2025
We made an appointment to address several issues and they were not all resolved. There were no words resembling “I’m sorry” or “let’s get the vehicle back in so can meet your needs” were not all resolved. There were no words resembling “I’m sorry” or “let’s get the vehicle back in so can meet your needs” More
by tjpeterson2301
Employees Worked With
January 31, 2025
The dealership always does a great job ion working on our fleet vehicles. Very timely on the repairs and on cost. fleet vehicles. Very timely on the repairs and on cost. More
by Wrabehl
January 31, 2025
Very good experience with service today. Fast and efficient and a comfortable waiting area. Thank you Fast and efficient and a comfortable waiting area. Thank you More
by jp.hoban
