Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
1,130 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 1,130 reviews
January 31, 2026
Not happy on the out come. Quote was at one price, then changed after they got into the job. From $250 to $580 is bad business. We purchased 3 cars & all the services done at S Quote was at one price, then changed after they got into the job. From $250 to $580 is bad business. We purchased 3 cars & all the services done at Soren Ford. Will not be back. More
by Squid
Verified CustomerEmployees Worked With
Bad quote, now I have no choice.
January 30, 2026
Sorens and Spencer did a great job handling a complex situation involving poor quality work with another Ford dealer. Spencer was honest and diplomatic, and game advice I needed to pressure the other dea situation involving poor quality work with another Ford dealer. Spencer was honest and diplomatic, and game advice I needed to pressure the other dealer to redo the work. Thanks! More
by csmarn
January 29, 2026
Spencer was very understanding of my issues, and was top notch with his communication with me during the entire process. notch with his communication with me during the entire process. More
by SCOTT@ROADTRACKANDTRAIL.COM
Employees Worked With
January 27, 2026
Picked up and dropped off, great service. Kept me well informed, couldn't ask for anything more. Kept me well informed, couldn't ask for anything more. More
by BRIAN@CRAFTMASTERLLP.COM
January 27, 2026
Spencer was very easy to deal with and informative Spencer replied promptly and had answers for all my questions Spencer replied promptly and had answers for all my questions More
by kurt.baker
January 27, 2026
Unable to fix problem so they stopped responding. They had my vehicle for several weeks and when we pushed to get repair done they said come pickup your vehicle. No one returns calls or follows thru They had my vehicle for several weeks and when we pushed to get repair done they said come pickup your vehicle. No one returns calls or follows thru on promises. Service Manager won't return calls after repeated attempts to reach him. Service advisor keep voicemail full so they don't have to accept new messages. I have even called Ford Motor Co. to log complaints not much help or follow through More
by dlaaswift
January 27, 2026
Unable to fix problem so they stopped responding. They had my vehicle for several weeks and when we pushed to get repair done they said come pickup your vehicle. No one returns calls or follows thru They had my vehicle for several weeks and when we pushed to get repair done they said come pickup your vehicle. No one returns calls or follows thru on promises. Service Manager won't return calls after repeated attempts to reach him. Service advisor keep voicemail full so they don't have to accept new messages. I have even called Ford Motor Co. to log complaints not much help or follow through More
by dlaaswift
