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Soerens Ford
Brookfield, WI
1,167 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,167 reviews
Verified Customer
March 11, 2026
Alex was courteous, and friendly and explained everything to us. However the splash guard was not secure and fell dragged to the ground second time it happen. Not a good experience waited four hours for oi to us. However the splash guard was not secure and fell dragged to the ground second time it happen. Not a good experience waited four hours for oil change and radio repair. More
by Mmmma5s
Employees Worked With
Katie
March 09, 2026
Sales person Mr. Peter Kraut did a fantastic job helping my wife and I navigating the new vehicle choices Peter Kraut did a fantastic job helping my wife and I navigating the new vehicle choices More
by sasteege
Employees Worked With
March 09, 2026
helpful. friendly. he was nice, helpful and friendly. good customer service. explained what took place, suggested a replacement to my torn back window wiper. friendly. he was nice, helpful and friendly. good customer service. explained what took place, suggested a replacement to my torn back window wiper. indicated i had some points to use for payment More
by beave004
March 07, 2026
Great dealer ship. Friendly and knowledgeable. Was updated on status of vehicles. Coffee and water was available while waiting. Friendly and knowledgeable. Was updated on status of vehicles. Coffee and water was available while waiting. More
by SKIP SCHROEDER
March 07, 2026
Rick was very patient and explained all the questions I had. Also offered my many options and gave me time to decide which truck would best fit me had. Also offered my many options and gave me time to decide which truck would best fit me More
by brettjeanweed
