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Soerens Ford
Brookfield, WI
915 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 915 reviews
Verified Customer
July 23, 2025
Staff is Very very efficient and knowledgeable and got me out in really. good time! out in really. good time! More
by alojewski
July 21, 2025
Everyone is friendly and helpful. My questions are answered and I never feel stupid for asking them. The waiting area is always clean and organized. I have been coming to Soerens f My questions are answered and I never feel stupid for asking them. The waiting area is always clean and organized. I have been coming to Soerens for decades and I will be here until they grab my keys some day and tell me I can no longer drive!! More
by Besteele63
July 21, 2025
I had an issue with my car and there was limited effort and care to see how quickly or conveniently my family could be attended too. and care to see how quickly or conveniently my family could be attended too. More
by jo
Employees Worked With
July 18, 2025
It was a fast easy process from order to delivery. The fastest financing process I’ve seen. The fastest financing process I’ve seen. More
by gauerke
July 18, 2025
Great service. Love the mobile service option. Convenient, professional and communication was top notch. Highly recommend! Love the mobile service option. Convenient, professional and communication was top notch. Highly recommend! More
by Jayfantozzi
Employees Worked With
July 18, 2025
Customer service was outstanding, the service writer was able to answer all of my questions, the concierge service was super convenient for my busy schedule. I will definitely be using Soerens Ford for all able to answer all of my questions, the concierge service was super convenient for my busy schedule. I will definitely be using Soerens Ford for all of my service needs!! Thanks More
by Matt
July 17, 2025
Awesome service and communication. I loved the pickup and delivery service.?I will definitely use that service again I loved the pickup and delivery service.?I will definitely use that service again More
by Mbarenz
July 14, 2025
No follow up calls received from them until I called. Had can for over 2 months to repair. Terrible communication. Had can for over 2 months to repair. Terrible communication. More
by Jcm2
July 14, 2025
The mobile works oil change was good. I added the 3 windshield wipers to the order. To my surprise I was charged $25 for each wiper then charged $50 to install them. THAT WAS quite a shoc I added the 3 windshield wipers to the order. To my surprise I was charged $25 for each wiper then charged $50 to install them. THAT WAS quite a shock. I paid my bill and learned a lesson. Will not use this service in the future. More
by loki1017
Employees Worked With
