Back

Serra Ford Rochester Hills

Rochester Hills, MI

4.8
1,314 Reviews

2890 South Rochester Road

Rochester Hills, MI

48307

Directions

By Type

Showing 1,314 reviews

June 04, 2025

Our salesperson Jacob Berger made our experience great. He was so patient, pleasant and prepared for our appointments on two occasions and a few calls/texts. We highly recommend Jacob and Serra Ford Roche More

by steixner
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jacob Berger
June 04, 2025

Great customer care! Brad is the best! And the new showroom is spectacular! I can’t wait to see the completed project. More

by Trimtecmi
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jim Bommarito, Woody Woodson, Shawn Burchi, Brad Schiller, Matt Weyers
June 03, 2025

When I walked in Serra Ford for the very first time I met a young salesman who was very new. But he took charge and brought others to help in the process. It was a real team effort. I was really impressed th More

by larrynorman46
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Dyer, Bob Davis, Kevin Miller, Bob Davis
May 30, 2025

Serra Ford Dealership is beautiful, and you can get a great cup of coffee while you wait. Bailey was great and helped me get everything I was looking for in a new F150 including the H.U.D. This was my More

by propsdoc
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bailey Czuchaj
May 28, 2025

Shady they sell a car when it was scheduled. Walk in with cash and they outright write it up for someone else. Keep looking totally not worth your time or money More

by Michelle48060
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
James Dluzynski, Michele Dargis
May 29, 2025 -

Serra Ford Rochester Hills responded

Hi, we regret to hear that you are displeased with your recent experience with us. We want the opportunity to turn your experience around. Please reach out to JR Peterson at (248) 852-0400 at your earliest convenience to discuss how we can turn this experience into a positive one.

May 29, 2025 -

Michelle48060 responded

Why would I reach back out and waste my time to be told you are sorry this happened? It’s clear that your dealership does not value customers, keep promises, or act in any kind of professional manner. My review was honest, and informed to others to beware. It was not only appalling behavior that a sales representative told us the personal information that the other person had bad credit and the bank wouldn’t want to deal with them for the vehicle. “Hang tight, this shouldn’t be long to be denied” but then to come back and say some small place financed them for 25% interest rate, it’s a done deal. They are MANY Ford dealerships to go to. I’ll just make sure to never recommend this one.

More
May 24, 2025

This new dealership is super nice and clean. Employees are helpful and nice. Would recommend. More

by Anthonymgarascia
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Norman Shaya
May 25, 2025 -

Serra Ford Rochester Hills responded

Hello, thank you for leaving such a great review and high star rating. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

May 22, 2025

I have been coming to Serra Ford for many years mostly because I have the pleasure of working with an amazing salesperson, Shawn Burchi. She is helpful in every way and alway very professional. I can ask More

by ann marie mcreynolds
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shawn Burchi
May 24, 2025 -

Serra Ford Rochester Hills responded

Hello, we are happy we could make your experience a positive one! Please let us know if there is ever anything else we can do for you! Safe travels!

May 21, 2025

Terrific experience from the sales manager down to the sales staff Bailey, who helped me through my entire experience from start to finish was tremendous I would recommend her to anyone interested in a ne More

by Lefty 1959
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bailey Czuchaj
May 23, 2025 -

Serra Ford Rochester Hills responded

Hello, we appreciate your recommendation of our dealership! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this.

May 20, 2025

Serra Ford Dealership service was excellent, made my buying experience hassle free. New building looks very nice, Ryan did a great job! He ensured that I get my vehicle the same day. He continued to fol More

by Amit Sharma
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ryan Mulrenin
May 23, 2025 -

Serra Ford Rochester Hills responded

Hello Amit, thank you for taking the time to notice those efforts and for leaving such an awesome review! We appreciate your recommendation of our dealership! At Serra Ford Rochester Hills, we value our customers and we look forward to seeing you on your next visit. Take care!

May 16, 2025

Dealership was very clean and the salesman Mike LaRose did a great job with our purchase. This is the second vehicle I purchased with Serra and would go back . More

by Rlbliss
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michael LaRose
May 25, 2025 -

Serra Ford Rochester Hills responded

Hello, our staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

1
...