Rich Ford

Ralp DeLaO set up a test driving experience allowing us to take the vehicle out. That SOLD us!! Then we felt he gave us a great price. to take the vehicle out. That SOLD us!! Then we felt he gave us a great price. More

I purchased a new 2011 Ford Edge in June 2011. Their price was very competitive with other southwest regional dealerships (NM, AZ, CO, and TX), and the customer service provided by Nathan (sales rep) wa price was very competitive with other southwest regional dealerships (NM, AZ, CO, and TX), and the customer service provided by Nathan (sales rep) was outstanding. After the sale, Nathan kept in close contact while we waited for the car to arrive at the dealership (it was so new it hadn't yet been delivered from Ford). Once it arrived, Nathan had the car detailed and parked in the middle of the showroom to make sure it didn't get dirty. He spent a long time with my wife and I explaining all of high-tech features of the car, including MyFord Touch. Though I have not used the service department yet, it looks very professional and the "Fast Lane" technician I met was quite friendly and down-to-earth. More

Having been in sales in the past I found that Nathan was very knowledgable about his product and not once did he tell me "I'm not sure, let me find out" which is also a good answer, to admit that you don't very knowledgable about his product and not once did he tell me "I'm not sure, let me find out" which is also a good answer, to admit that you don't know and find out the answer quickly. Nathan knows his product, believes in his product, therefore he was very effective in selling his product to me! There was no pressure when my wife and I said we would go to dinner and talk. Nathan didn't pressure us by asking for contact information before we left. Although Nathan was busy delivering a vehicle to another customer while we were there, he made efforts to walk by us and let us know what his current timeline was. He also stayed late to walk me to my new truck long after I knew he was supposed to be off work. This was a positive expierence due to the high level of customer service and this salespersons knowledge of the product. I will recommend Nathan to my friends and family! More

Cody was very friendly and courteous. He answered all of our questions and was responsive to our needs....he followed up with us to make sure we got what we needed. We are very happy with our new F-150 and our questions and was responsive to our needs....he followed up with us to make sure we got what we needed. We are very happy with our new F-150 and we would recommend him to friends and other people seeking to purchase a new vehicle. More

Gerard Armijo was very friendly and knowledgeable, answering all questions we had. He made sure there were floor mats in the car. The day of the purchase, Sunday April 3rd, was extremely windy and n answering all questions we had. He made sure there were floor mats in the car. The day of the purchase, Sunday April 3rd, was extremely windy and not a good day to be outside, much less to have a car washed. Therefore he is going to give me a car wash plus fill my gas tank on another day. He has called at least twice to see how I am liking my car and to remind me of my car wash and fill-up. This is really great with gas prices the way they are now. Gerard is a customer-oriented salesman. My wife was with me and she and I would recommend him to anyone. More

I went to rich ford to just look at vehicles and i ended up leaving with a new car. The dealers were very friendly and very knowledgable about the automobiles. My questions were all answered immediatley. I up leaving with a new car. The dealers were very friendly and very knowledgable about the automobiles. My questions were all answered immediatley. I was very impressed with the service i received at this dealership, and my sales people made it easy to buy a new car. I highly recomend this dealership and sales associates steven baca and nathan deterding. More

The 1 month vehicle checkup was performed and a minor fix of the windshield cleaner pump was also repaired at the same time in a timely manner. All customer interations including setup phone calls, interacti of the windshield cleaner pump was also repaired at the same time in a timely manner. All customer interations including setup phone calls, interaction with service department employees, and final checkout were performed in a very professional manner. More

Our car had been stolen and we started shopping around for a new one. Because I know Dennis Snyder though my work with Susan G. Komen, I told my husband that we should talk to Rich Ford. While Dennis w for a new one. Because I know Dennis Snyder though my work with Susan G. Komen, I told my husband that we should talk to Rich Ford. While Dennis was not there the first time we dropped by, he came in when we came back the second time during the day. Vince by that time had introduced himself, asked us what we were interested in and started gathering prices, details and then proceeded to show us cars that fit into our desires. By the time we discussed options and pricing, we came to the conclusion that the Ford Taurus was the best value for our money. We had absolutley NO PRESSURE from Vince, Dennis or anyone else as to which car to buy or that we HAD to buy a car at that moment...very refreshing in times where we are all feeling the crunch of the economy. My husband can be quite irritating when making deals but Vince, Dennis, James and all the other sales associates we came in contact with handled him with a sense of humor and gave it right back to him. Thanks guys! It made my day just wonderful. We got the car we wanted, at a price we can afford and all with a smile, a firm handshake and a genuine appreication of our business. And even though I'm pretty techy, Vince programed our phones, downloaded our phonebooks, and showed us all the features of the SYNC system in a matter of minutes. Much better experience when we had our Prius and asked the Toyota guys to fix the programming....they had no idea how to do it. I know great customer service and Rich Ford has it! More

I have never had such a positive experience buying anything, much less a car! Cody is invaluable! He hunted for the car I wanted and made sure that I got everything I needed. He was honest and helpful anything, much less a car! Cody is invaluable! He hunted for the car I wanted and made sure that I got everything I needed. He was honest and helpful. I came from out of state to do business with Cody and Rich Ford because of the wonderful things I have heard from others about their service. I feel like I could send anyone in my family there to do business, and I have! Casey Laub More

I just walked into this dealer, interested in a new Ford. Nathan met me and was SUPER helpful and knowledgeable on the vehicle. He didn't get my number and pressure me to buy, but he was there available wi Nathan met me and was SUPER helpful and knowledgeable on the vehicle. He didn't get my number and pressure me to buy, but he was there available with information when I needed it. He moved on the deal and got us in and out quickly and efficently. I would say this probably was the best new car experience for us yet, and we've had about 9 new cars. These guys were great! More