Primary Auto Group / North Atlanta Jeeps Hummers and 4X4s

I am giving this review five stars because of three main factors: 1. the Jeep I've been looking for over the past year or so came in exactly the model I desired, their selection is amazing. 2. The salesm factors: 1. the Jeep I've been looking for over the past year or so came in exactly the model I desired, their selection is amazing. 2. The salesman (Nick) was pleasantly helpful and accommodating and Trista handled the paperwork with the utmost efficiency and professionalism. 3. The entire experience barring delays on my end was the quickest transaction ever in my vast history of purchasing vehicles! I will be back for more toys... Guaranteed!! More

Phenomenal experience from top to bottom. They are a true family owned and operated business and treated me like family through the whole process. Nick and Trista went above and beyond to hel They are a true family owned and operated business and treated me like family through the whole process. Nick and Trista went above and beyond to help with my purchase. Despite having new credit, they used the financing they offer to help me get into the vehicle I wanted. Will most certainly be a long time repeating customer. Primary Auto is the the place to go for all of your 4x4 needs! More

Great people great experience. Answered any questions we had on the purchase. Family oriented and we will definitely be return buyers. Answered any questions we had on the purchase. Family oriented and we will definitely be return buyers. More

The salesman are amazing! friendly and professional! Thank you very much guys! My daughter is happy! friendly and professional! Thank you very much guys! My daughter is happy! More

Everything was perfect. The salesmen were very low pressure and professional. I would definitely do business with them again. The salesmen were very low pressure and professional. I would definitely do business with them again. More

Great buying experience. Friendly, courteous, professional staff. I would recommend Primary Auto Group to anyone. Friendly, courteous, professional staff. I would recommend Primary Auto Group to anyone. More

Don’t spend your money here unless you want to be treated poorly. Nick has terrible customer service. Avoid this place. My husband suffered two strokes recently and he hasn't been himself. His only wish was poorly. Nick has terrible customer service. Avoid this place. My husband suffered two strokes recently and he hasn't been himself. His only wish was to get a new Jeep Wrangler, Hummer, or a Ford Raptor. He's been searching online for a couple of weeks. This place had the 3 cars he was looking for. We called and went in to test drive the Raptor. It was in rough shape so my husband wanted to test drive the Wrangler and Hummer. The young new sales guy was very nice. But Nick was a jerk right off the bat. I know any dealer would not want folks to come in and test drive multiple cars. But he judged us by the book immediately and said, "I thought you want to buy the Wrangler? Now you want to test drive the Hummer? Are you financing? Cash deal?" It's not what he said but how he said it that made a lasting ugly impression. The cosmetic details of each car is not important. When we asked Nick to replace missing end caps on the sport rack and repair the interior door handle, his exact words were “Where am I going to get it? Ebay? You’re buying a used car. If you want a new car then go to a new car dealer”. The details are overlooked for sure and don’t question it unless you want to disrespected. If I didn't care about my husband's health and happiness this place would NEVER get a penny from me! I'd give this place zero stars. Way to go to show a new salesman how to treat customers, Nick. I refused to be in their "sold" photo. I will buy my new Jeep Wrangler from a dealer who does not judge customers. More

Excellent dealer experience. Vehicle purchase was a great experience from start to finish. I highly recommend dealing with these guys! experience from start to finish. I highly recommend dealing with these guys! More

Awesome experience with an easy transaction! Highly recommend and would go back if I needed another vehicle! recommend and would go back if I needed another vehicle! More

It was a great experience I would go back and do it all over again over again More