Lou Bachrodt Auto Mall

Needed help with my license plate cover. Mr. Krieger was extremely helpful and fast with service. Would definitely recommend. Also, every time I come to the dealership, I'm always greeted an Mr. Krieger was extremely helpful and fast with service. Would definitely recommend. Also, every time I come to the dealership, I'm always greeted and get help answering any questions I have. More

First time at this dealership. Went here looking for a car for one of our teenagers. Tyson was our salesperson. He was very nice, respectful, no pressure, laid back, and friendly. Went here looking for a car for one of our teenagers. Tyson was our salesperson. He was very nice, respectful, no pressure, laid back, and friendly. He was awesome and I'd give him 5 stars. Trying to negotiate with the sales manager was frustrating to say the least. I was a cash buyer and granted, it wasn't an expensive car, he would not budget one dollar on the price. Top that off with nearly $400 of doc fees! The doc fees were a quarter of what the car cost. We didn't have to pay taxes, title, or license since we were in Rockford. So $400 seems really steep especially when there was ZERO negotiations on the car price. Then off to the business office with the business manager who had no personality what so ever. I even tried to joke and have friendly talk but he was cold as ice. Took 5 minutes to do the paperwork but that 5 minutes cost me $400. Seems like a poor exchange. When I went to pay, all I had was $100 bills. He got a little irritated and said he couldn't make change. WHAT? So I had to pay the "balance" with my debit card. So the doc fee seemed excessive for 5 minutes of work for a very unfriendly business manager who couldn't make change. Tyson the salesman was great! After that it felt like a rip off. If you go here, see Tyson but beware of the expensive doc fees and the business manager who has the personality of a corpse. I don't expect dealership people to be my new bff's, but a little negotiation and friendly personality goes a long way with me. More

Barb was amazing! she helped me with my car purchase, she was very knowledgeable very helpful and understanding to what I was looking for. She definitely knows her stu she helped me with my car purchase, she was very knowledgeable very helpful and understanding to what I was looking for. She definitely knows her stuff I would highly recommend her. I definitely will be back for sure. More

Grayson and the other personnel at Lou Bachrodt Auto Mall in Rockford, Illinois, were very helpful and made my car buying experience easy. I purchased a 2025 Buick Encore GX and I just love it!! I would de in Rockford, Illinois, were very helpful and made my car buying experience easy. I purchased a 2025 Buick Encore GX and I just love it!! I would definitely recommend the Lou Bachrodt Auto Mall and the salesman, Grayson. He made me feel very at ease and comfortable. I am very happy with my purchase and the help I received. More

Lionel was very staight forward in his dealings, kept me informed and followed through as communicated. At time of delivery both Lionel and Gabe were prepared and took the necessary time to introduce us to informed and followed through as communicated. At time of delivery both Lionel and Gabe were prepared and took the necessary time to introduce us to the vehcile technology and assist with set up. More

They will try and rip you off during the purchase and their service department is terrible their service department is terrible More

Thanks to the Lou Bachrodt team, I was able to get back on 4 wheels again! I had an exceptional experience and definitely recommend. It was a very quick and easy process all the way through. Special thanks on 4 wheels again! I had an exceptional experience and definitely recommend. It was a very quick and easy process all the way through. Special thanks and shout out to Sam Ferrille for helping me show and set up my vehicle! Sam is definitely the best in sales. I appreciate everyone's help, including Mr. Fil, and Bill from finance. More

When purchasing a car is stressful enough to have to deal with all the ins and outs. It's difficult to read a dealership but more easier to rate the salesperson. Adam hands down is the best. He's attentive k with all the ins and outs. It's difficult to read a dealership but more easier to rate the salesperson. Adam hands down is the best. He's attentive knowledgeable kind and considerate. I have never met a salesperson that made things so easy like he did. Go in and ask for Adam and you will be pleasantly surprised. Dealerships needs more sales people that's like him. More

Dishonest, untrustworthy. Didn't even reply to a BBB claim. Buyer beware. They bait & switch . Didn't even reply to a BBB claim. Buyer beware. They bait & switch . More

Prosper was very attentive throughout my transaction with him. He kept me up to date through the whole process him. He kept me up to date through the whole process More