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Liccardi Ford Lincoln
Watchung, NJ
417 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 417 reviews
July 13, 2023
Your service department is terrible they had my truck for two days they left my floormat filthy dirty they delivered my car to my home two hours later than they were supposed to And this is how you treat a g two days they left my floormat filthy dirty they delivered my car to my home two hours later than they were supposed to And this is how you treat a good customer that brought or least eight vehicles since 2014 More
by Michaelmondelli
Employees Worked With
Jim
June 20, 2023
We ordered a 2023 Explorer at the end of February 2023. Had been given a window of 60 to 90 days of when the vehicle would be in. It is day 120 and no vehicle. We have had at least 4 different salesmen, Had been given a window of 60 to 90 days of when the vehicle would be in. It is day 120 and no vehicle. We have had at least 4 different salesmen, the sales manager and the inventory manager. We have received 6 different arrival dates. The past two months we have been given “it’s on a train”. It is SAD that Ford places importance on dealership orders over customer orders. We have been a FORD family for over 40 years because of this experience my next vehicle WILL NOT BE A FORD. More
by Disappointed
Employees Worked With
Ephrem Marogi, Larry Brooks
June 13, 2023
I had a easy and quick time buying my car from Liccardi Ford. The sales people were very friendly and kind. The service was very easy and actually enjoyable. Ford. The sales people were very friendly and kind. The service was very easy and actually enjoyable. More
by deonsutton312
Employees Worked With
Junior
May 31, 2023
We have bought several cars at Liccardi in Watchung over the years and was always treated with respect. the salesperson is also always courteous and helpful. As for the service department, they too are a the years and was always treated with respect. the salesperson is also always courteous and helpful. As for the service department, they too are alway s helpful. Our children now buy their cars at Laccardi. More
by rprunty128
Employees Worked With
Harold
