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Liccardi Ford Lincoln
Watchung, NJ
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 406 reviews
August 25, 2017
Stay Away 1 review 1.0 star rating 8/25/2017 Stay away from this dealership! They are liars that rip people off and sell them cars that don't work. They do 1 review 1.0 star rating 8/25/2017 Stay away from this dealership! They are liars that rip people off and sell them cars that don't work. They don't return calls or try to help you once you purchase a car from them.Doug Hansen (General Manager) needs to be fired immediately. He is rude and doesn't show any compassion towards the customers. The service department had 3 attempts to fix front end issues on my vehicle and never fixed it. Now my engine is blown and I only had the car for 4 months. They comment under your review telling you to call them they are sorry but none of that is true. Once you call them they never answer and never return calls. They only leave those comments so people who are looking to purchase from them will think they are good people. This dealership should be shut down!! Kevin & Greg Liccardi never interact with customers and they are NO help to be the owners. This is bad for business and you should want people to keep coming back and doing business with you but I will never recommend this dealership to anyone. Look at their ratings compared to other ford dealerships they have the lowest rating! STAY AWAY buyer beware this is a unprofessional car dealerships and the WORST DEALERSHIP I'VE EVER DONE BUSINESS WITH!!!!!! FROM SALES TO THE SERVICE DEPARTMENT THEY ARE UNPROFESSIONAL AND VALUE CUSTOMERS AT ALL. Service Manager Juan Rodriguez promised to call me Tuesday and I still haven't received a call back yet about my vehicle. Take your money to Bell Ford or any other ford dealership if you want american not this place! More
by Nya Wiley
Employees Worked With
Juan Rodriguez, Cathy
August 10, 2017
2 ford explorers in 2 years! Went to Liccardi for my first ford explorer and loved the car buying experience I had with them. I went back 2 years later for the model refresh. With Went to Liccardi for my first ford explorer and loved the car buying experience I had with them. I went back 2 years later for the model refresh. With the way my experience went, my third explorer will be from Liccardi. More
by the bullitt guru
Employees Worked With
scott
August 09, 2017
new car After agreeing on a price, I had a certified check made out to two other dealerships. When it came down to signing the paperwork the price was differ After agreeing on a price, I had a certified check made out to two other dealerships. When it came down to signing the paperwork the price was different and they said they made a mistake or they didn’t know I needed a tow pkg. There was always some kind of excuse until I went back to Liccardi for a second time and met Suzie. I poured out my frustrations, told her exactly what I wanted and she helped me order my Explorer XLT with sport appearance pkg. It was probably the easiest sale she ever made since I knew exactly what I wanted. Thank you Suzie. More
by Deb
Employees Worked With
Suzie
July 09, 2017
Excellent service satisfaction, It requires a sales expert to understand you and work with you to achieve your need, which Mr. Sulo Mascobi displayed full potential from day one i st It requires a sales expert to understand you and work with you to achieve your need, which Mr. Sulo Mascobi displayed full potential from day one i stepped into Liccardi Ford, and I recommend him to any customer. Solu is an excellent sales person. He helped me with my 2014 Ford Explorer Sport. I am really enjoying the truck. Several months of search for a better truck, Liccardi Ford gave me an excellent and beautiful truck. ......... Mr. Maduka Ibeabuchi More
by mibeabuchi
Employees Worked With
Mr. sulo Mascobi
June 24, 2017
Purchase and Service I purchased a Lincoln MKX last year. My salesmen was Scott Lyons. He told me he was my salesmen for life and he has been. He has helped me numerous t I purchased a Lincoln MKX last year. My salesmen was Scott Lyons. He told me he was my salesmen for life and he has been. He has helped me numerous times. Not so much with my MKX but with a Navigator I purchased in 06. I bring both vehicles in there for service and wait for them, never longer that expected. They always wash the car which is a nice treat. I have an extended warranty on the Navigator and the service department, (Heather) was instrumental in getting items repaired there were previously denied by the warranty company. I know I'll go back to see Scott when I'm ready for a new car. It's always a pleasure to see Heather in service department because I know she will look after my interest. More
by MXS
Employees Worked With
Scott Lyons and Heather
June 15, 2017
They don't service what they sell. Brand new Ford has major electrical problems. Five days of trying to call for a service appointment and they don't answer the phone or return voicemai Brand new Ford has major electrical problems. Five days of trying to call for a service appointment and they don't answer the phone or return voicemail messages. Clearly they just sell cars and it's on the buyer to find a Ford dealer who will actually repair their defective product. This place is the worst I have ever encountered. Avoid buying or leasing from them or live with regret and a car that won't start. More
by Lee L
Employees Worked With
Nobody - they don't even answer their phones
June 09, 2017
Bad customer service Dishonest financial directors? and managers bad customer service would not recommend this dealer. This dealer stole my money and refuse to return it w Dishonest financial directors? and managers bad customer service would not recommend this dealer. This dealer stole my money and refuse to return it wants to give me three months credit More
by Ean Richards
Employees Worked With
James Schillizzi
June 02, 2017
Tagistration So what is tagistration? Silly its your tags and registration! Recently bought a car and waited 65 days for my peace of mind behind the wheel. Nothing So what is tagistration? Silly its your tags and registration! Recently bought a car and waited 65 days for my peace of mind behind the wheel. Nothing spells out frustration better than paying for a service and having it delayed. Nevertheless, one bad experience can not measure up to all the good work you do, so thanks guys. Oh yea, u 2 Allen, lol. More
by Elmaniatico
Employees Worked With
Allen
May 31, 2017
Worst service of my life ( 50 years old ) I had my car towed to the dealership 5/23/17 I received a phone call at 11:30 a.m. letting me know they received my vehicle. 5/25/ 17 I called the de I had my car towed to the dealership 5/23/17 I received a phone call at 11:30 a.m. letting me know they received my vehicle. 5/25/ 17 I called the dealership to check on my vehicle. I was told the part was not warranty I would have to pay to get it fixed. They would order the parts. 8 Days Later after calling the dealership everyday and not being able to get in touch with my service rep I have left numerous messages to my service rep the service manager with no luck. It is now Wednesday a week and a day later I still do not have my car I still have not heard from anyone about my car. I still have not received a return phone call after leaving 7 to 8 messages. I just want my car back fixed or unfixed. .. I am not exaggerating I have never experienced anything like this in my entire life !!!!!... Yours truly. Still waiting for my car or a call back. More
by Kakarott Ss God...
Employees Worked With
Don't have my car yet dont wanna say
May 11, 2017
Service at its best Scott is our salesman at liccardi and he couldn't have been more professional at the time of sale and since then with any issues I've had getting used Scott is our salesman at liccardi and he couldn't have been more professional at the time of sale and since then with any issues I've had getting used to the car. I've walked in a few times and he gives me his full attention, always feel taken care of. I highly recommend liccardi, ask for Scott!! More
by Phys4life
Employees Worked With
Scott
