Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Liccardi Ford Lincoln
Watchung, NJ
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 406 reviews
June 09, 2018
Avoid this Dealership at All Costs I recently brought my Ford Escape in for the works and was happy with the service. I then had brought my car in for a service recall for my side door I recently brought my Ford Escape in for the works and was happy with the service. I then had brought my car in for a service recall for my side door hatch which required taking all my door handles off. When I picked up my vehicle, I noticed my driver side unlocking door sensor was not working. I called to set up an appointment for them to fix it. After waiting all day at the dealership, I was informed that my sensor was bad and I had to pay over $600 dollars to get it fixed. I spoke to Ford and a couple other dealerships and was told that I shouldn’t have to pay anything since Liccardi either damaged my sensor or didn’t connect it correctly plus I have full coverage warranty till July 2018. I spoke with Paul (The service manager) and he said he could repair it for me at cost which would be $250 dollars and wanted me to come to the dealership at 10am so he could take a quick look and it would take 15 mins. I took off of work to go to the dealership and when I arrived the receptionist informed Paul that I was there. I waited for an hour until I eventually saw Paul, who ignored me, and reminded him I was there to see him. Apparently, he didn’t remember that we had setup an appointment. I then dealt with Jeremy who was then assisting me. Jeremy, looked in his computer for the warranty part coverage and had trouble locating the part on his computer. He then told me to call him the next day and he would try to find out. I called the following day 2x and left him a voice message with no response back. I then decided to call the general manager Doug and left a voice message with him to give me a call in regards to my service complaint. Of course, I didn’t receive a call back from him as well. I myself am a manager and providing great customer service is the goal on an everyday basis at my job. I truly have to say that Liccardi is the worst. Thank you for damaging my car and I will make sure that all my friends and family members avoid Liccardi at all costs. More
by FordGuy973
Employees Worked With
Paul and Jeremy
June 06, 2018
Agreed different price and tried to sell higher later We met the Sales guy Earle James and negotiated on a Mustang and we both agreed at a price and said we would come back the next day. When we went the We met the Sales guy Earle James and negotiated on a Mustang and we both agreed at a price and said we would come back the next day. When we went the next day, Earle was quoting a higher price than what he agreed on and we wanted to see his manager, Gino Marfuggi showed up. Gino kept arguing, shouting and later literally yelling over the high price over and over without listening to our side of the conversation. Very rude and arrogant. No value given to the customer and no room for customer service. More
by Praneetha
Employees Worked With
Earle James, Gino Marfuggi
April 30, 2018
Superb Customer Service! I've now purchased two vans from Liccardi Ford and both experiences were really good. Very quick turnaround on questions I had and Gino and Doug were I've now purchased two vans from Liccardi Ford and both experiences were really good. Very quick turnaround on questions I had and Gino and Doug were really helpful. I can't express how great the customer service was and how I really felt valued and got what I wanted. I've also used Liccardi for service to my vans and the technicians are really good, and the customer service with the manager, Paul, was great as well. Its very hard to find a good consistent place to go for service and oil changes, so I am glad I have found Liccardi. More
by DNath29
Employees Worked With
Gino, Paul, Doug, Carrie
April 14, 2018
Stay away! STAY AWAY FROM THIS PLACE! If I could give a negative amount of stars I would. Bought a used vehicle that I was told was in excellent condition. Sta STAY AWAY FROM THIS PLACE! If I could give a negative amount of stars I would. Bought a used vehicle that I was told was in excellent condition. Started the car on the lot after the sale, all the warning lights went on. I was told "Not to worry. This is a simple electrical fix. We will do it on Saturday". That was 4 months, 528 miles round trip for 6 service appointments and nothing has changed. Warning lights just come on and off making me feel unsafe in the car. I was told on six occasions that my car would be fixed and that a courtesy check had been done. Aside from resetting the computer and addressing a recall, not another thing that was said was done. It was almost comical to hear how Rob, Scott and Doug responded to my phone calls/questions before they could get their stories straight. I am amazed by the lack of honesty but perhaps shouldn’t be after reading the prior complaints and court decisions against the dealership on the Consumer Complaints website. I only wish I knew this before stepping into the showroom to spend my hard earned money. I was totally taken advantage of and lied to. Liccardi refused my repeated requests to buy back the car since they cannot seem to fix it. All I have ever been offered is another service appointment. I think 6 is more than enough. I am still waiting for them to do the right thing and take the car back. I obviously cannot sell it in this condition as unlike them, have a conscience. More
by ch1b
Employees Worked With
April 11, 2018
NEW EXPLORER Allen Saltz was a courteous and got us a fair price. and a pleasure to work with. when we ready to buy my husband's new truck, Allen is who we are goi Allen Saltz was a courteous and got us a fair price. and a pleasure to work with. when we ready to buy my husband's new truck, Allen is who we are going to use. More
by printing
Employees Worked With
ALLEN SALTZ
April 09, 2018
THE BEST DEALER I just got a brand New ford F150 . The costumer service , sales person and manager was amazing , the gave me all the best to bring my ford with me to I just got a brand New ford F150 . The costumer service , sales person and manager was amazing , the gave me all the best to bring my ford with me to home , I am very happy , they help you guys a lot , they explain so well ,about the plans , cars , financing . I high recommend this dealer. More
by MICHEL
Employees Worked With
Cristian.
February 16, 2018
Scott Scott is the best!!! I've been dealing with Scott now almost 6 years, you always been great always give his best always explain everything about the Scott is the best!!! I've been dealing with Scott now almost 6 years, you always been great always give his best always explain everything about the vehicle, he's a straight shooter I like that. James Ladson More
by James
Employees Worked With
Scott Lyons
January 25, 2018
normal oil change Took my ford edge for an oil change once. Didn't have any problems, everything went smooth. Called, made appointment, brought a car in, the next day p Took my ford edge for an oil change once. Didn't have any problems, everything went smooth. Called, made appointment, brought a car in, the next day picked it up. Definitely coming back. More
by Marina H
Employees Worked With
Scott Lyons
January 20, 2018
GREAT SERVICE I had an issue with my Lincoln and had to make an appointment last minute. Not only did they accommodate me for a rush job, but they also provided me I had an issue with my Lincoln and had to make an appointment last minute. Not only did they accommodate me for a rush job, but they also provided me with a loaner vehicle. The entire staff is quite pleasant and go out of their way to make sure your issues are resolved. Thank you More
by cars
Employees Worked With
Doug Hansen
January 16, 2018
Found my new go to place for sales & service. My vehicle broke down and without an appointment or a heads up they took my vehicle in, repaired it, and returned it back to me the same day. Richelle My vehicle broke down and without an appointment or a heads up they took my vehicle in, repaired it, and returned it back to me the same day. Richelle & Carrie gave me a great price and treated me like family. Will return without a doubt. Thank you LICCARDI. More
by j12rock31
Employees Worked With
Richelle, Carrie.
