Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Liccardi Ford Lincoln
Watchung, NJ
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 406 reviews
December 04, 2020
I have just leased my 5th ford from Liccardi. I have found the staff professional and accomodating. The only negative is the process takes a long time. I would certainly go back for my 6th lease found the staff professional and accomodating. The only negative is the process takes a long time. I would certainly go back for my 6th lease More
by gerald kirshenbaum
Employees Worked With
steve ferrara and mike
October 27, 2020
VERY DISSATISFIED! For over a week I had negotiated a deal with a sales person and we agreed both verbally and through email on the price. When it came down to picking up the vehicle, they reneged on the deal with a sales person and we agreed both verbally and through email on the price. When it came down to picking up the vehicle, they reneged on the deal. Said "I had to finance with them or deal is off ". I would never buy a vehicle from this dealer, be wary. More
by jwaker
Employees Worked With
sales Linda
August 21, 2020
I purchased a car 3/24/20 at the start of Covid-19. The car was $16K as per the on line price.The car was delivered by the salesman who was pleasant. I was charged double but I needed a car. The exterior car was $16K as per the on line price.The car was delivered by the salesman who was pleasant. I was charged double but I needed a car. The exterior was good but the interior of the car has burn marks. The saleman said he would correct the issues upon reopening. It also leaked oil, which I had to take to get fixed. I requested a refund on the repairs which I haven't received to date 8/17/20. Calls go unanswered, asking for a manager is impossible. I was lied to over and over again about the paperwork that I signed showing I purchased the car. It was suppose to be sent via fedex. It took 5 months to get my paperwork after finally after speaking to a manager and it came regular mail. Had I read previous reviews I would not have bought the car. Called this morning about my refund for the repairs...no answer...just horrible More
by Ms. Dee
Employees Worked With
Suleiman
August 15, 2020
Online prices are FAKE !!! I wad directed to this dealership through the Costco Auto Buying Program. Already had the car picked out. Test drove it, ready to buy. Waited an hour I wad directed to this dealership through the Costco Auto Buying Program. Already had the car picked out. Test drove it, ready to buy. Waited an hour to work up a price. Came back with a RIDICULOUS lease price. I could have leased a BMW X3 for the amount quoted. I told them I was a Costco member and needed the Costco Pricing. I got the "DEER IN THE HEADLIGHTS LOOK". "Oh, you didn't tell me that". I was given a new price which was higher than the online advertised price online. I wasn't given rebated that I qualified for ($2000). Had to leave before I insulted the salesman the way he insulted me with his pricing. More
by Staten Island CPA
Employees Worked With
Danny
August 07, 2020
I was assisted by one of the worst sales associates. He's was rude and offered very literally no customer service. There were other sales associate that had better demeanor but unfortunately we were stuck wi was rude and offered very literally no customer service. There were other sales associate that had better demeanor but unfortunately we were stuck with this joker. More
by nscargrif
Employees Worked With
Danny
August 01, 2020
Worst dealership experience in my life We bought a used car from Liccardi in early June. They advertised the car as one price and then added a bunch of nonsense fees plus a $1,500 fee for t We bought a used car from Liccardi in early June. They advertised the car as one price and then added a bunch of nonsense fees plus a $1,500 fee for their "150 point inspection". Well, in the first month we had the car, we had to have the AC replaced, the trunk door fixed, the sunroof fixed, and a tire valve replaced. Every time we have called or texted our salesperson he ignores us. We called looking to speak to a manager, was hung up on twice, left a message that was never returned. They respond to Google reviews with a FAKE number to reach the manager. AVOID this place at all costs!! More
by Veronica
Employees Worked With
Ventura
July 16, 2020
Terrible Communication Inquired about a used vehicle and requested a price plus associated fees on Monday (7/13). Was told it would be sent to me. Nothing. Silence Tuesday, Inquired about a used vehicle and requested a price plus associated fees on Monday (7/13). Was told it would be sent to me. Nothing. Silence Tuesday, and reached out again via text. Received an apology Wednesday and was told I’d have the info. Silence all day. Checked the site today and the vehicle has increased by roughly $4,000. And dealers wonder why people loathe car shopping. Will be taking my business elsewhere. More
by Frustrating
Employees Worked With
Rebecca
June 22, 2020
STAY AWAY! Dishonest and completely unprofessional. I Showed up to my appointment, test drove the car I was negotiating a cash deal with for the past week, was then told it was sold in the morning. They Showed up to my appointment, test drove the car I was negotiating a cash deal with for the past week, was then told it was sold in the morning. They pawned me off to another sales rep that was Hispanic because they assumed I spoke Spanish due to my last name. I was told this car was a lease, but it was really bought at an auction. No one I spoke with was trustworthy or told the truth. They wouldn’t even provide me with business cards. The one sales rep wrote his information on a piece of paper Michael Liccardi) a complete lie!!! Run! Do not shop here! More
by jenine.gonzalez
Employees Worked With
Jesse, Brandon, Michael
January 13, 2020
Robert Ventura, Paul Bonilla, Kay and all the staff at Liccardo provided me with excellent service this past Saturday. They gave me an oil change after 2p, without an appointment even though they were pre Liccardo provided me with excellent service this past Saturday. They gave me an oil change after 2p, without an appointment even though they were preparing to close. They provided a fun and comfortable environment while we waited. It was a great dealership service experience. Thanks guys! More
by TMB
Employees Worked With
Robert Ventura, Paul Bonilla and Kay
October 19, 2019
Very nice service Great customer service. The salesman who worked with us was very helpful and explained really well. He went over all the car features and helped setup Great customer service. The salesman who worked with us was very helpful and explained really well. He went over all the car features and helped setup everything in the car as well. Overall, the experience of buying my car from Liccardi Ford was very smooth and easy. More
by dish94
Employees Worked With
Sulo
