Lake Ford

Rik & Tony made my car buying experience a breeze! Great knowledge of the vehicle & a great price. My trip all the way down from Fond du Lac was well worth it ! Great knowledge of the vehicle & a great price. My trip all the way down from Fond du Lac was well worth it ! More

We had a good experience with the purchase. We appreciated taking the time to show us the features and functions of the vehicle even though it was a used car. Couch and TV was a plus for our kids appreciated taking the time to show us the features and functions of the vehicle even though it was a used car. Couch and TV was a plus for our kids to use while waiting. More

James did a great job. As a whole, the selling/buying process went much better then I had expected. James was straight forward, to the point, and was able to get the job done. I appreciated the honest ap process went much better then I had expected. James was straight forward, to the point, and was able to get the job done. I appreciated the honest approach and it certainly made the whole experience a more postive event. I cannot say enough about James - he did a great job. More

When I arrived at the dealership the vehicles were snow covered from the weather we just had. Within a few minutes of being there Rik Emerick walked outside to greet us. He then cleared all of the snow off covered from the weather we just had. Within a few minutes of being there Rik Emerick walked outside to greet us. He then cleared all of the snow off of the vehicles I was interested in and began answering my questions or concerns. I was looking at the Fusions and the Escapes. I told him the reasons why I liked both of them. We then test drove one of each. He explained the controls and options each vehicle had. He asked how each felt and we talked for awhile about both. We then decided that the Fusion would be the better decision for me. He asked about my current vehicle and if I was trading it in. I said yes, we both then walked around my current vehicle which was an Expedition and he was valuing it for the trade. We went to the office and started on the appraisal for the Expedition and the paperwork for the purchase of the Fusion. During this process we had some car stories to talk about. When all the paperwork was complete we made an appointment for me to come back the next day for delivery and final paperwork. He stayed a little later than closing time to answer and questions or concerns I had. The next day I arrived and he greeted me at the door opening it for me. The Fusion was parked in the front row already cleaned and ready for pickup. We then finished our paperwork and while waiting on insurance information and the finance dept we started going through the controls on the Fusion. Rik Emerick helped me sync my phone to the car and showed me how to make calls and use my music library on my phone. We made a test call to the dealership to make sure it was working. I had a few questions that he answered. Then we both went through the Expedition for any personal items to be transferred to the Fusion. Afterwards we went to the finance dept and I talked to Heather Kruse and she went through all of the final paperwork and signatures. She explained current vehicle warranties and the extended warranty programs. I gave her my down payment and final signed the necessary paperwork. Then Rik Emerick brought me back to the car and we drove back to the service dept and met with some of the people back there to set up an appt for the first inspection and fluid level check. Rik explained that I get a car wash anytime I want and to just bring it in before 5pm and above 35 degrees. He said when I come in ask for him and he will buy me a soda while I wait for the wash. I then drove the car off the lot. I felt like I had excellent service the entire time. Rik took the time to answer all my questions as they came up. He talked to me on a personal level and did not pressure me at all. He wanted to make sure I walked out feeling like I purchased a car that is a "ten". I have been to other dealerships and car lots and it seems like they just want the money and move you along. That is not at all how I felt here. I will definitely recommend this dealership to family and friends. I look forward to returning with any vehicle needs in the future. Thanks again to everyone at Braeger!! More

I have purchased dozens of cars throughout the years. I am very familiar with the car buying experience and this was one of my best experiences. I was not pressured into decision making. Everyone was ver am very familiar with the car buying experience and this was one of my best experiences. I was not pressured into decision making. Everyone was very knowledgeable and friendly. I will do business with Braeger Ford again. More

The perfect place to get your next car.I definitely recommend Braeger Ford and their friendly staff.I will definitely see them in the future.Thank you! recommend Braeger Ford and their friendly staff.I will definitely see them in the future.Thank you! More

Looking for a reasonable rate on new escape as well as trade in... Did not want the hassle of bickering back and forth with manager, etc. Dan made it pretty simple to make sure it was that cut and dry.. trade in... Did not want the hassle of bickering back and forth with manager, etc. Dan made it pretty simple to make sure it was that cut and dry.. More