Lake Ford
Milwaukee, WI
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:30 AM - 5:00 PM
Tuesday 8:30 AM - 5:00 PM
Wednesday 8:30 AM - 5:00 PM
Thursday 8:30 AM - 5:00 PM
Friday 8:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
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Showing 4,118 reviews
Nick Sigel was very knowledgable of different used vehicles. Returnd all phone calls promptly. Kind, curtious, and friendly. Will refer customers to Nick in the future. vehicles. Returnd all phone calls promptly. Kind, curtious, and friendly. Will refer customers to Nick in the future. More
Perfectly pleasant and professional car buying experience. No hard-sell. No problems. No contentious negotiations. Everything went fine. Ultimate purchase price was reasonable and tagged aski experience. No hard-sell. No problems. No contentious negotiations. Everything went fine. Ultimate purchase price was reasonable and tagged asking price was as well. More
We thought we stepped into the past when we were welcomed by the staff members of Braeger Ford, especially Chris Zdeb. Chris is a fine professional with A++ rating for Customer Service that is RARELY found by the staff members of Braeger Ford, especially Chris Zdeb. Chris is a fine professional with A++ rating for Customer Service that is RARELY found in business any longer. From start to finish we were the main focus for Chris. Thank you Chris, and a special "thank you" to Nick and Heather too for making everything happen for us! ALL OF OUR FRIENDS AND FAMILY KNOW HOW WE FEEL ABOUT BRAEGER FORD!!! Peace and Blessings ~ Doug and Mary Brzycki, satisfied customers and owners of a beautiful 2011 Ford Fusion! WOOT! WOOT! More
Went to Braeger because they had the inventory that I wanted. They had the lowest advertised price around, but now I know why. Their customer service was the worst I've seen from a new car purchase per wanted. They had the lowest advertised price around, but now I know why. Their customer service was the worst I've seen from a new car purchase perspective. Luis was the salesperson that I first dealt with, and he was the one I negotiated the price with, along with Dan. Once we came to an agreement, I never saw Luis again. We were introduced to Santiago, who then took over because Luis was too busy. Santiago then went through the checklist of things that we needed to bring to the delivery appointment. He told us that we needed to bring everything on the list, from personal references to electric and phone bills, even though very little of that was necessary. The delivery appointment was scheduled for a Saturday at 11am. We arrived at the dealership about 10 minutes prior to our appointment, but had to wait until 11:15 to finally visit with Santiago, who was again filling in for Luis, who was too busy again with someone/something else. Santiago demanded that I call my insurance company to get a proof of insurance setup and faxed to the dealership before I ever got to the point of even discussing the financing. While on the phone with my insurance company, I had to provide them with the VIN. First, I had to track down Santiago, who was with another customer. Then, Santiago did not have it prepared and had to run out to the vehicle to copy the VIN. After that was done, we finally got to talk to the finance manager. She told me the rate and the credit union that the loan was setup for. I wasn't happy with the choice because I knew I could get a lower rate through my primary credit union. She then agreed to lower the rate to 0.01% below that, and when I said it wasn't worth it, she "found" that she could lower the rate another 0.5%. Knowing that the rate is flexible is something I'll remember for future purchases. After we finished up with the finances, we went back to Luis' office, but had Santiago go through the delivery process as best as he could, but it seemed like it was rushed and not well prepared. Finally, when we went out to the new vehicle, I noticed that the license plates were transferred from my trade, but that the front plate was not installed in the frame correctly, and the rear plate didn't even have a frame. I know it's just a small thing, but the lack of attention to detail was just another example of how the customer service was sorely lacking. After we drove home with the new vehicle, a couple hours later, Luis called because he could not find the keys to my trade. Because the delivery process was so disjointed, I had left the keys to the trade in my pocket - Santiago had never asked for them. At least Santiago made the trip to my house to pick up the keys. EDIT: Since my initial review above, Nick Burkee stepped up and apologized for the poor customer service during the sales/delivery process. He admitted they made some mistakes and let me know that as a result of my experience, that they have changed the delivery appointments so a sales person has more time to spend with the customer. He exemplified the customer service that I expected. More
great customer service. i felt listened to by my salesman, rick. i got what i wanted and will be back again when it's time for a new car. thanks for NOT making this a painful or pressured process! salesman, rick. i got what i wanted and will be back again when it's time for a new car. thanks for NOT making this a painful or pressured process! More
Erin did an excellent job as my sales associate. Made the whole process enjoyable. I will definately buy another car from Braeger Ford in the future. the whole process enjoyable. I will definately buy another car from Braeger Ford in the future. More
Braeger Ford and Nick Sigel renewed our faith in the car industry. They were professional and curteous and went out of their way for us to find the right car and get the best financing we could get so we co industry. They were professional and curteous and went out of their way for us to find the right car and get the best financing we could get so we could get a car for our daughter. We would highly recommend Braeger Ford, Nick Sigel, and Michelle in the financing department, to anyone who is looking to purchase a car and are hesitant because of the economy, give them a try. You will be pleasantly surprised, and even if by chance you change your mind in the process, you will walk away with a wonderful experience because they treat you better than family. More
The only thing that would have made my experience would be less haggling with the price. The original price was good but after awhile we got down to a price I could afford. be less haggling with the price. The original price was good but after awhile we got down to a price I could afford. More
Nick & Tony were awesome to work with. I would definitely recommend them! Even after the fact they were there to help and fix the problems! definitely recommend them! Even after the fact they were there to help and fix the problems! More
Friendly prompt service, informative sales person. He really went the extra mile to be certain that I left happy. Overall, excellent experience. Would highly recommend! really went the extra mile to be certain that I left happy. Overall, excellent experience. Would highly recommend! More