Lake Ford

Steve was a great dealer to work with. He took care of us in a friendly professionl manner. Steve made our purchase with a trade a plesant experience. He was willing to work with us to get a good deal. We l in a friendly professionl manner. Steve made our purchase with a trade a plesant experience. He was willing to work with us to get a good deal. We left there knowing that if we have any questions he would be there to answer them for us. We would recommend Steve to our family and friends More

Very easy to do business here. I found exactly the vehicle I was looking for in the condition that I wanted. I had a fair price that I was willing to pay in mind and they were already there; no haggl vehicle I was looking for in the condition that I wanted. I had a fair price that I was willing to pay in mind and they were already there; no haggling was necessary. I have already been recommending this dealer to my friends and family. It was worth the drive from Madison. More

Friendly, knowledgeable service. Seth went out of his way to make a sale on this truck. I am usually not an easy sell either. Unfortuantely there was not much room for negotiation on the sticker price per Da to make a sale on this truck. I am usually not an easy sell either. Unfortuantely there was not much room for negotiation on the sticker price per Dan. More

I had a great experiance working with the people at this dealership. After finding the car I wanted at another dealership much closer to my home..I found that Braeger had it priced much lower. I had alrea dealership. After finding the car I wanted at another dealership much closer to my home..I found that Braeger had it priced much lower. I had already signed papers for the other dealer but my loan officer at the bank talked me into going to Braeger to see what they would give me for my trade in since the other dealer dind't really want to give me what I wanted. So I took the nearly one hour drive to Braeger and really happy that I did. Both dealers went back and forth on what they would give me for my trade. In the end I bought the car from Braeger. They were very helpful...called my insurance company to get things switched over, and dealt with the title of my trade being from Ohio. What makes this dealer even better is that my mom was interested in the same car and I thought that I would be nice and take her to the original dealer that is near my house to give them another shot. The guy was not very nice and didn't seem to want our business. They only wanted to give my mom $5000 at most for her trade a (2006 Chevy Impala) and they wouldn't budge. We left there and they didn't even thank us for are coming in. The sales guy was very sarcastic and not very friendly. We went home and immediatly called James. Just over the phone and with 10 pictures they gave my mom a better quote for here trade then this other dealer did with it in person. We set up an appointment to meet with James the next day. In the end my mom ended up getting $1450 more for her trade at Braeger then the other dealer would give her. She ended up buying the car from Braeger. Once again the other dealer lost out when I tried to help them out by bringing my mom and they were just rude, not very nice and sarcastic. It was well worth the nearly hour drive to Braeger, and after the experience my mom had at the dealership near our home I was very happy that I didn't give them by business. More

I visted Braeger Ford looking to test drive a new 2013 Escape Titanium I saw on their website. Since it was going to be a little while before that one came in, I test drove an SEL they had on the lot. I r Escape Titanium I saw on their website. Since it was going to be a little while before that one came in, I test drove an SEL they had on the lot. I really liked the new Escape, so we worked out the details and I agreed to purchase it when it came in. Couple weeks later we found out that the one I was looking for had been hail damaged/totalled and would not be coming in. John and Luis went out of their way to find me another vehicle that would meet my requirements and that they could get in for me. Ended up finding a Ruby Red 2013 Escape Titanium 4WD, and they literally had it in for me within a couple of days. I love the new Escape, and I've been very impressed by the service received from the dealership so far. What originally brought me in to Braeger Ford was that they had the original vehicle I wanted, but what will keep me as a customer is the service they gave me not only during the initial sales process but when things didn't go exactly as planned. Thanks! More