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Boucher Volkswagen Marketplace of Franklin

Franklin, WI

4.7
1,309 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day. There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life. When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
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6420 S 108th St

Franklin, WI

53132

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Showing 1,309 reviews

October 07, 2025

We test drove several different makes and models at dealerships in this area and found VW to be the best. Not only was the vehicle just what we were looking for, we never felt rushed or overwhelmed. Ou More

by Stephanie C
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Luis Veguilla
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 07, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Beau Rauner (General Sales Manager) (414) 525-1100

September 16, 2025

I worked with Nick Imig and he was great. He was friendly and not at all pushy. He genuinely tried to help and made me feel comfortable through the entire process. Excellent customer service! More

by KIM.BELTON
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Imig
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 16, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Beau Rauner (General Sales Manager) (414) 525-1100

September 09, 2025

Kal is the best sales rep I have ever dealt with at any dealership! Knowledgeable and very patient answering all my questions More

by mitchell3378
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 09, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Beau Rauner (General Sales Manager) (414) 525-1100

September 05, 2025

Beautiful showroom with comfortable service area with drinks and snacks. Responsive sales team. Kalled Hassan made our buying experience quick and easy. This is our second car purchase at this dealership More

by Nadinehh52
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 05, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

We are so glad that we had the opportunity to work with you, and that our team could make this a top-notch experience. We look forward to continuing to serve you in the future! Beau Rauner (General Sales Manager) (414) 525-1100

August 15, 2025

Nick Imig was wonderful! Put me in my dream car quick and easy. Highly recommend Nick.. More

by DANAMJ4
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Luis Veguilla
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Imig
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 15, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thanks for sharing about your experience with Boucher Volkswagen Marketplace of Franklin. We appreciate your business and hope to see you again soon! Beau Rauner (General Sales Manager) (414) 525-1100

August 05, 2025

We purchased a Jetta and now a Taos. I feel we got a fair deal. More

by PETERSA9
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Vranic
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Beau Rauner (General Sales Manager) (414) 525-1100

July 31, 2025

I am beyond happy with my experience at Boucher Volkswagen Franklin, and that’s saying a lot considering how worried I was about finding a reliable, affordable vehicle with a great warranty. Add th More

by KVALE23
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michael Tillmann
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 01, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Boucher Volkswagen Marketplace of Franklin! Beau Rauner (General Sales Manager) (414) 525-1100

July 26, 2025

Over the past 10ish years, I have purchased 8 vehicles from Boucher dealerships. Most have been at the Janesville location. This particular time was at the Franklin location and it has been by far the wor More

by Ragethjj23
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jake Knight, Carson Barnes
Jul 30, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

We're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Beau Rauner (General Sales Manager) (414) 525-1100

July 25, 2025

Thank you! This is my second vehicle purchased from Boucher and both have been an enjoyable experience. Phil and Kal were very professional and very personable More

by kittencatfollow
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 25, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Boucher Volkswagen Marketplace of Franklin. We look forward to having you as one of our valued customers for many more years to come! Beau Rauner (General Sales Manager) (414) 525-1100

July 18, 2025

Let's be honest—the car-buying process is rarely enjoyable. Between the paperwork, waiting, and endless back-and-forth, it often feels like a test of patience. That said, Carson was the one bright s More

by Badkins
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Carson Barnes
Jul 18, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback. Beau Rauner (General Sales Manager) (414) 525-1100

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