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Boucher Volkswagen Marketplace of Franklin

Franklin, WI

4.7
1,309 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day. There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life. When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
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6420 S 108th St

Franklin, WI

53132

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Showing 1,309 reviews

May 30, 2026

Works fast and gets to the point Very nice and helpful in showing how to use the car's features More

by SHEBACCA1997
Recommend Dealer
Yes
Employees Worked With
Michael Tillmann
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michael Tillmann
May 30, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

What a pleasure to read that our team handled everything efficiently and clearly. Michael is happy you found the walkthrough of your Taos features helpful. Please reach out if you have any questions as you get to know your new Volkswagen. Pat Easterlin (General Sales Manager) (414) 525-1100

May 21, 2026

I traded in my Toyota Highlander for a 2024 Atlas. They did a great job staying late to help us get a deal done quick on a weekend, but their attention to detail and cleanliness was so far below an ac More

by CHASETJ11
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Nick Imig
4.0
This rating includes all reviews, with more weight given to recent reviews.
May 27, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Chase, thank you for this feedback. We're very sorry to see that you didn't have the best experience at our dealership. While we're disappointed to learn that we didn't meet your expectations, we'd love to try to turn things around and make sure the same thing doesn't continue to happen. Pat Easterlin (General Sales Manager) (414) 525-1100

May 16, 2026

Nick covered every step of the way a customer would need. I merely inquired about a vehicle I was very interested in on line on your web and was concerned if it was still available. Within minutes Nick calle More

by SACHSDDS99
Recommend Dealer
Yes
Employees Worked With
Nick Ingram
May 16, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you! We appreciate your business and look forward to helping you with any questions or future needs. Thank you for choosing Boucher Volkswagen Marketplace of Franklin. Beau Rauner (General Sales Manager) (414) 525-1100

May 02, 2026

Very professional and friendly. My sales guy was excellent. I also like Gordie. I feel like he rides with me every mile. More

by STEVE.BETH
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Imig
5.0
This rating includes all reviews, with more weight given to recent reviews.
Pat Easterlin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Gordie Boucher Jr.
May 02, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for highlighting our team’s friendly, professional service. We’re thrilled you feel supported every mile in your new Volkswagen Atlas Cross Sport. Enjoy every drive. Beau Rauner (General Sales Manager) (414) 525-1100

May 01, 2026

Everything was fast and smooth! The car was ready for the test drive and all paperwork was ready to go. More

by M.MAR
Recommend Dealer
Yes
Employees Worked With
Kal
May 01, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Delighted to hear your test drive and paperwork went swiftly and smoothly. Thank you for choosing Volkswagen. We hope you enjoy every moment behind the wheel. Beau Rauner (General Sales Manager) (414) 525-1100

April 30, 2026

I reached out online to see what Atlas' were available. Kal was my salesperson and he was great! More

by DAVID.HORNICK33
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Justin Zantow
Apr 30, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for reaching out online and sharing your feedback. We’re glad our team provided a seamless process and helped you find the right Volkswagen Atlas. Enjoy every mile in your new ride. Beau Rauner (General Sales Manager) (414) 525-1100

April 29, 2026

No. It was very easy to work with all that were involved. I am out. More

by SZYMANSKYJVICKI
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Justin Zantow
Apr 29, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for letting us know working with Justin and the team was easy. We’re glad the process went smoothly. Enjoy your new Volkswagen Tiguan, and feel free to reach out anytime. Beau Rauner (General Sales Manager) (414) 525-1100

April 28, 2026

Anthony was very helpful, applied no pressure, and was incredibly informative. He was able to answer all of our questions, took the time to show us everything about the car, and made the buying process ea More

by kgalbreath3
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Fran D'Amato
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 28, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for sharing your experience with Anthony. We’re glad he could guide you through every detail of your new Volkswagen Atlas and make the process simple. Enjoy exploring your Atlas and feel free to reach out if you have any questions. Beau Rauner (General Sales Manager) (414) 525-1100

April 23, 2026

There wasn't a lot of hassles. There was no pressure to use their financing and everything went rather smoothly. More

by rodmc67
Recommend Dealer
Yes
Employees Worked With
John Huey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : John Huey
Apr 25, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for choosing Boucher Volkswagen Marketplace of Franklin. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Beau Rauner (General Sales Manager) (414) 525-1100

April 21, 2026

Boucher VW is amazing, they got the best cars Deals in area, very good customer service, the sales man Anthony helped us to know all vehicle features, the price we got for Atlas unbeatable. I had the same More

by ammar-ma
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 21, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

It’s great to hear that Anthony guided you through all the Atlas features and that you found our pricing unbeatable. We’re thrilled you enjoyed another positive experience after your Nissan visit. Enjoy your new Volkswagen Atlas and thanks for sharing your feedback! Beau Rauner (General Sales Manager) (414) 525-1100