Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Back Roads Automotive
Chesapeake, VA
543 Reviews
Mission:
Our Mission is to provide an experience to each and every customer that is beyond their expectations in a friendly, professional and efficient manner, creating true consumer value. We will treat our customers as we would our family, helping them meet their transportation needs.
By achieving our goal, we can create an environment which fosters continued growth and recognizes the contributions of our employees and we will encourage our team members to succeed and to improve themselves. We will create a fun, friendly and family atmosphere.
We will create and maintain a presence in the community. We will be active in local and regional organizations and activities. We want to be your life-long provider of vehicle sales and service products. We are “Dedicated to Quality, Committed to Excellence.”
Guiding Principles:
Quality and Value Come First: To achieve customer satisfaction, the quality and value of our products and services are our number one priority.
Customers are the Focus of Everything We Do: Our work must be done with our customers in mind, providing better products, better services, and better overall value than our competitors.
Continuous Improvement is Essential to Our Success: We must strive for excellence in everything we do, in their value and in our services, our human relations, our competitiveness, our profitability, and our attitude towards excellence.
Employee Involvement is Our Way of Life: We are a team. We must treat each other with trust and respect.
Integrity is Never Compromised: The conduct of our company must be pursued in a manner that is socially and legally responsible, and commands respect for its integrity and all goods and services will be warranted on this basis. Our doors are open to men and women alike, without discrimination and without regard to ethnic origin or personal beliefs.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 543 reviews
December 05, 2017
Awesome service Got the best customer service from Dain Mcfee and the whole team. I felt as if they were actually looking out for me! Thank you! Got the best customer service from Dain Mcfee and the whole team. I felt as if they were actually looking out for me! Thank you! More
by A4MCKEAN
November 22, 2017
very helpful and friendly All the employees were very helpful while trying to find a car. They gave a lot of information about the car and answered all questions. All the employees were very helpful while trying to find a car. They gave a lot of information about the car and answered all questions. More
by Maggie09
Employees Worked With
Chris Ford
November 22, 2017
First-time buyer--2015 Ford Fiesta. Chris Ford was very friendly, helpful, and patient. He made my first car-buying experience extremely easy, and seemed to care a great deal about my s Chris Ford was very friendly, helpful, and patient. He made my first car-buying experience extremely easy, and seemed to care a great deal about my safety and satisfaction with the car. Ken, who financed my car, was extremely efficient, friendly, and straight-forward. More
by Sarahbollinger
Employees Worked With
Chris Ford, Ken Setnar
October 25, 2017
Real sketchy We looked at and test drove a SUV it seemed nice but had a few issues they said they would check it out in the following morning and get back to me We looked at and test drove a SUV it seemed nice but had a few issues they said they would check it out in the following morning and get back to me on the issues they pressed us a little for a $500 deposit to hold the cat so no one else could buy it up so we gave them a $500 cash deposit. The next day they texted me “sorry” someone else had come in that morning and paid full price and they sold it to him. They said they will send me back by deposit. I couldn’t believe it. I said I would come down and pickup my $500 dollars cash. They then said they don’t keep cash at the dealership and they would have to issue me a check. They were very curt and unprofessional. They lost a good customer More
by tacopsgal
Employees Worked With
Chris Ford, Ken Setnar
October 24, 2017
Wonderful CJ was a wonderful and patient salesman. I had an awesome experience. I Gove CJ 5 stars. I just don't like the $500 processing fee. CJ was a wonderful and patient salesman. I had an awesome experience. I Gove CJ 5 stars. I just don't like the $500 processing fee. More
by Athena
Employees Worked With
CJ Thorne
October 04, 2017
My new car Dain Mcfee was a great help in picking an affordable, safe car for a college student. Paperwork was quick and was able to drive away with my car Dain Mcfee was a great help in picking an affordable, safe car for a college student. Paperwork was quick and was able to drive away with my car More
by Lairvin
September 26, 2017
Sept.25, 2017 Yesterday, Terrell and Brian sold me a vehicle that broke down a few hours after purchasing! No help at all ! I had to pay more to get towed and a Lyf Yesterday, Terrell and Brian sold me a vehicle that broke down a few hours after purchasing! No help at all ! I had to pay more to get towed and a Lyft ride home. Dealer didn’t return my calls after More
by TM Castro
September 10, 2017
We received excellent customer service. Excellent customer service which made the whole experience pleasant. I would highly recommend this dealership to family and friends. They were very fr Excellent customer service which made the whole experience pleasant. I would highly recommend this dealership to family and friends. They were very friendly and knowledgeable. More
by Samoanshaker
August 15, 2017
A Great Great Bridge Auto Experience It's a pleasure to buy a vehicle, when people are willing to help you make sure you leave the lot with what you came for! Dain and Brian have twice al It's a pleasure to buy a vehicle, when people are willing to help you make sure you leave the lot with what you came for! Dain and Brian have twice allowed us to do that! Excellent service all around! More
by Joseph England
July 15, 2017
Excellent Dealership! My experience with this dealership was great! From the moment I walked in, Terrell (salesman) was very personable and informative which made me feel c My experience with this dealership was great! From the moment I walked in, Terrell (salesman) was very personable and informative which made me feel comfortable throughout the whole buying process. Debi (finance manager), work tirelessly to get me approved and she was such a sweet and honest lady. Everyone that worked in the dealership was extremely nice and demonstrated a high level of customer service. I have purchased a number of vehicles over the years from various dealerships and this is by far the best dealership I've dealt with. I highly recommend this dealership. More
by Bruce
Employees Worked With
Debi Smetana, Terrell Ducre
