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BMW of Sterling

Sterling, VA

3.6
852 Reviews

21710 Auto World Cir

Sterling, VA

20166

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Showing 852 reviews

March 03, 2025

I drove my car in for some work when I felt they were the best option because they are the specialist. Well I was told that although I wanted a specific service, they needed to charge me for a diagnostic fir More

by Wish I gone elsewhere
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Anonymous
Mar 04, 2025 -

BMW of Sterling responded

Thank you for your review. I'm sorry to hear about your experience. It sounds like we fell short in several areas, from communication to service expectations, and I apologize for any inconvenience this caused. We aim to provide a seamless and premium experience for our customers, so it's concerning that we missed the mark here. If you'd be open to discussing this further or have additional feedback, please reach out at your convenience. Thank you, Jessica Eller - Service Manager - jessica.eller@bmwofsterling.com

March 03, 2025

BMW of Sterling Virginia claims to have determined my car needed multiple parts to repair a problem. I thought to myself this can not be true and took my car back after being told the car was likely disassem More

by Someone who knows better
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Latasha
Mar 07, 2025 -

BMW of Sterling responded

Thank you for your review. It's disappointing to hear about your experience with the diagnostic process and parts recommendation. We strive for transparency and accuracy in our services, so it's concerning that this wasn't reflected during your visit. If you'd like to discuss this further or have any other questions, please feel free to reach out directly. Thank you, Jessica Eller - Service Manager - jessica.eller@bmwofsterling.com

January 30, 2025

Buyer Beware! Had the worst treatment buying a used BMW X6 in early January 2025. Matthew Tillman was the salesman who talked me into flying to D.C. from Charlott More

by tar.healer02
Purchase Time
Recommend Dealer
No
Employees Worked With
Jose Zapata, Matthew Tillman
Feb 03, 2025 -

BMW of Sterling responded

Thank you for taking the time to leave us a review. I'm sorry to hear about your experience with the BMW X6 purchase. It's disappointing that we didn't meet expectations, especially after such a long journey. We aim for transparency and quality service, so it's concerning to read this feedback. Please feel free to reach out if there's anything further you'd like to discuss. We'd appreciate the opportunity to work on earning your trust back. Thank you, David Lee - General Sales Manager - davidlee@lithia.com

Feb 03, 2025 -

tar.healer02 responded

This is what Jose Zapata told me “ Good morning sir spoke to the used car manager unfortunately there’s nothing we can do at this time. ” This doesn’t sound like you want to make things right. Correct me if I’m wrong. Todd

Feb 10, 2025 -

BMW of Sterling responded

We appreciate you taking the time to share this feedback. While it is regrettable to learn that you are dissatisfied with your experience, our team continues to stand by the assessment that there is nothing further we can do at this time to reconcile this matter. Should you wish to discuss this in more detail, please reach out to our management team. We wish you well moving forward.

Feb 11, 2025 -

tar.healer02 responded

This proves my point. This dealership knows that they sold a damaged car and is not willing do anything to make it right. I repeat, BUYER BEWARE!

January 28, 2025

BMW of Sterling sold me a vehicle that should have never passed a Virginia safety inspection, violating Virginia Code § 46.2-1014.1, which requires all vehicles manufactured after 1986 to have a functioning More

by Adam
Recommend Dealer
No
Employees Worked With
Danny Saboor
Jan 30, 2025 -

BMW of Sterling responded

Hi Adam, your review is deeply concerning and we take these matters very seriously. We apologize for any oversight in the inspection process and understand how this situation could affect trust. We'd like to address this issue directly with you, so please reach out at your earliest convenience. Thank you, David Lee - General Sales Manager - davidlee@lithia.com

December 21, 2024

My husband and I were very pleased with the professionalism and friendliness of our sales person, Matthew and the finance manager AJ that we worked with during the entire process of buying a us More

by Alisha
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matthew Tillman
Dec 23, 2024 -

BMW of Sterling responded

Hi Alisha, it's fantastic to hear that Matthew and AJ made your experience at BMW of Sterling so positive! We appreciate your kind words and hope you enjoy every adventure in your Jeep Wrangler Rubicon.

December 17, 2024

On 7 December 2024 I had purchases a 2022 Nissan Sentra SV with 17,533 miles on it for our 16 year old daughter to drive as her very first newer vehicle. I dealt with Vance who was the sales representative More

by Shane9776
Purchase Time
Recommend Dealer
No
Employees Worked With
Hugo Coz Jr., Vance Doughty
Dec 20, 2024 -

BMW of Sterling responded

Hello, Thank you for your feedback. I'm sorry to hear about your experience with the vehicle's condition. It's concerning that there was a discrepancy in the inspection and repair process, especially for such an important purchase. We strive for transparency and accountability, so I appreciate you bringing this to our attention. If you'd like to discuss further or need assistance resolving this issue, please reach out directly at your convenience. Thank you, Jessica Eller - Service Manager - jessica.eller@bmwofsterling.com

December 11, 2024

My service advisor, Assad, is very knowledgeable and top of the details. Very convenient too with the Lyft rides. Great service! More

by Todd Newkirk
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Assad Ahmed
Dec 11, 2024 -

BMW of Sterling responded

Hi Todd, we're delighted to hear that Assad provided you with such knowledgeable and convenient service at BMW of Sterling. Thank you for sharing your experience!

November 09, 2024

An OUTSTANDING car buying experience and the best we ever had. Highly recommend!! Thank you. More

by riceadam2004
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Aiman Wahba
Nov 11, 2024 -

BMW of Sterling responded

Thank you so much for choosing BMW of Sterling for your car-buying needs! We're delighted to hear you had an outstanding experience and we appreciate the recommendation! We look forward to working with you again in the future. Safe travels until then!

October 22, 2024

Absolutely bizarre shopping experience. Do not recommend, especially for out of state buyer. I was trying to buy a vehicle and the receptionists and salespeople were cold and distant when c More

by 06_scary.orchard
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
Philip, Adam, Emily
Oct 23, 2024 -

BMW of Sterling responded

Thank you for taking the time to leave us a review. I'm sorry to hear about your experience with our team. We strive for warm and helpful communication, so it's disappointing that we fell short here. Your feedback is important, and we'd like the opportunity to address any concerns you have directly. Please feel free to reach out at your convenience. Thank you, Brian Latimer - Assistant General Manager - 571-370-7151

October 18, 2024

Speedy service. Friendly and helpful personnel. Devon got me in for a state inspection right away, even without an appointment. He has provided good advice as to w More

by 3BMWs
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Devon, Sean Spicher
Oct 21, 2024 -

BMW of Sterling responded

Thank you for being a loyal customer of BMW of Sterling since 2015! We're delighted to hear that Devon and our team provided speedy service and helpful advice. We look forward to continuing to serve your automotive needs in the future!

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