BMW of Madison

I am late in writing this, but bad experiences stick with me so it is still pretty fresh in my head. I began vehicle shopping in spring of this year as my lease was up in the summer. A used Audi on Zimbric me so it is still pretty fresh in my head. I began vehicle shopping in spring of this year as my lease was up in the summer. A used Audi on Zimbrick BMW's lot had popped up in my search a number of times and eventually I emailed the dealer, made an appointment with a used salesperson via the internet manager, and was set to come in on a Monday morning. The internet person had verified my appointment early Monday. When I arrived at the store the Q7 was in front getting ready to be driven to auction. I walked into the dealership and the salesperson I was scheduled to see was at his desk. I introduced myself and he didn't know who I was or what I was there to see. I had a verified appointment. He states that the vehicle is headed to auction. WHAT? You have an APPOINTMENT SCHEDULED with a potential BUYER and the vehicle is off to auction? The manager came out and told me that unless I was prepared to buy it right then they would make more money at auction. I was so shocked I didn't really have a response other than asking if I could at least sit in it. After an audible sigh from the sales person, I was "allowed" to sit in it. The sales person actually said that the porters were on the clock and that if I wasn't interested they should be able to go. We return inside and the sales person is basically brushing me off at this point. He had me write down my contact information on a piece of scrap paper. I had to ASK for his card. I told him other cars I was looking at - he had me write them down (I can't believe I actually did, I should have left). I was a serious buyer with a very short, specific list. He didn't even know the difference between 2 different BMWs (X3 m40i and X5 m40i) or that he had an X3 m40i on the lot that I noticed as I was leaving - another missed opportunity for him. I left. ZERO follow up. He had all of my contact information, specifics about cars I was considering, budget, and timeframe. Nothing. I emailed the internet contact when I got home and relayed my experience. No response. nothing. Not an apology. Nothing. We have purchased a new BMW from Zimbrick and 6 other cars from Zimbrick stores. My son just purchased a used Infiniti from Tom at Infiniti and he was wonderful to work with and what I expected from Zimbrick, especially BMW. This was the worst car shopping experience I have ever had over the course of 25+ yrs (recently had another that almost tops it, but not quite). I have basic expectations. Be polite and respectful, communicate, and don't be arrogant. Treat me like a customer? BMW Used could not even keep a scheduled appointment. As a woman, I have experienced the arrogant salesman attitude in the past, but it is 2022 and we are in Madison. Do better. The beauty of the internet is that this experience is made available for all potential buyers to see and we have the opportunity to see other cars for sale easily and from everywhere. I wound up buying a used Land Rover from Fields. It was the BEST car buying experience I have ever had, which just makes Zimbrick look even worse. (Yes, I write positive reviews, too!). A month later and my salesmen has checked in to make sure I still love my truck, which I do. I have given his name out to EVERYONE. More

Zimbrick BMW has a great staff and service, they go above and beyond! Always very helpful and accommodating! above and beyond! Always very helpful and accommodating! More

Scheduled my car for an alignment and oil change, brought it in, was helped quickly, and my car was ready by noon. Top notch customer service. it in, was helped quickly, and my car was ready by noon. Top notch customer service. More

I want to give a shout out to Sean Weckerly (and to Tim Prost, though he as now moved on to a job in new career) as I work through the purchase of a BMW 530e this year. Tim was very helpful as we put toge Prost, though he as now moved on to a job in new career) as I work through the purchase of a BMW 530e this year. Tim was very helpful as we put together a factory order for the brand new model year - before it was even up on the website. He freely provided all the information we needed, answered questions and was quite responsive. They even allowed us to take a test drive in a manager's 5 Series private vehicle, as there simply are not any 2022/2023 530e cars around to take out for a spin. Once Tim left, Sean, the sales manager has taken over seamlessly as we try to work out a way to obtain the PHEV tax credit "under the wire" before the new EV tax credit rules take effect. At every step of the way they have been very responsive in communication, helpful, and patient in every way that they can be. And the pricing, at MSRP, is fair under the current market conditions, in August 2022. (Note: This dealership's address has changed. They are no longer on Rimrock Road). More

Easiest transaction I have ever experienced buying a car! Even with a super busy end of the month Saturday, they told me to show as early as possible, 8:30am, and they had me out in my A6 by 9am Thanks folk Even with a super busy end of the month Saturday, they told me to show as early as possible, 8:30am, and they had me out in my A6 by 9am Thanks folks! More

Great service and friendly people. Always let you know what is going on. Video of the mechanic going over your car for you is great. Always let you know what is going on. Video of the mechanic going over your car for you is great. More

Drove directly to the dealership first thing in the morning when I got in my car and discovered one of my tires had lost 10 pounds of pressure overnight. Service Department was busy but worked me in an morning when I got in my car and discovered one of my tires had lost 10 pounds of pressure overnight. Service Department was busy but worked me in and discovered a big screw in the tire. Fixed it and I was on my way in about 40 minutes! More

Brian was very helpful and professional. Appreciated Alex's video of the inspection as a followup. Relaxed atmosphere. Great job. Appreciated Alex's video of the inspection as a followup. Relaxed atmosphere. Great job. More

Never followed through on desire to upgrade car, despite 2 inquiries! Lack of explanation for work done. Had to ask where the car was--nothing voluntarily offered. 2 inquiries! Lack of explanation for work done. Had to ask where the car was--nothing voluntarily offered. More

Excellent service experience! Exceeded my expectations. Would recommend Zimbrick to any BMW owners. Have been to dealerships in Texas, Washington and others in Wisconsin. Exceeded my expectations. Would recommend Zimbrick to any BMW owners. Have been to dealerships in Texas, Washington and others in Wisconsin. More