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BMW of Eugene

Eugene, OR

4.8
249 Reviews

2100 Martin Luther King Jr Blvd

Eugene, OR

97401

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Showing 249 reviews

January 14, 2026

His name was Sean. He was real and honest with us. The other guy. Not so much More

by idrivetheshortbus
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sean
Jan 15, 2026 -

BMW of Eugene responded

Thank you for sharing your kind regards for Sean at BMW of Eugene. If there is anything else you would like to share regarding your other interactions to help us improve, please reach out. Thank You, Customer Experience Management customerexperience@swickard.com

December 28, 2025

J.R, our sales associate was excellent and made buying the vehicle very easy for us. Jordan the manager was also very helpful. More

by mwlsmith
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
J.R Prakash
Dec 29, 2025 -

BMW of Eugene responded

We love to hear you had such a successful purchase experience with J.R. and Jordan at BMW of Eugene! See you next time. Safe travels! Thank You, Customer Experience Management customerexperience@swickard.com

December 28, 2025

We bought a new X3 in 2014 from Sam, a helpful and knowledgeable salesperson, and we kept it in tip top shape using the dealership's service department. On December 26, we bought an X1 with help firs More

by mwlsmith
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
J.R. Prakash (5 Stars)
Dec 29, 2025 -

BMW of Eugene responded

Thank you for your repeat business and kind words! We're glad our team continues to provide excellent service. Enjoy your new X1! Thank You, Customer Experience Management customerexperience@swickard.com

December 27, 2025

I want to say thank you to the entire BMW team, especially Payton and Josh, who are wonderful people, and also to the person in finance who helped me a lot. Thank you very much. More

by dav.ber6
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Payton & Josh, Debra Long
Dec 29, 2025 -

BMW of Eugene responded

Thank you for sharing your 5-star review of Payton, Josh, and the team! We appreciate your support and hope to see you back at BMW of Eugene down the road. Thank You, Customer Experience Management customerexperience@swickard.com

December 23, 2025

My experience over the last 8 years, has been wonderful. Yesterday, 12/22/2025, was no exception. My vehicle needed lower control arms replaced. Jake Myers worked really hard over the last two weeks to make More

by Thinblueline
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jake Myers
Dec 24, 2025 -

BMW of Eugene responded

We are so grateful for your continued business and support! Thank you for choosing BMW of Eugene and for sharing this fantastic feedback about our team. We will be sure to pass along your kind words to Jake, Aaron, and the rest of the crew! Thank You, Customer Experience Management customerexperience@swickard.com

December 23, 2025

Real folks who treat you fairly. Service is attentive, communicates clearly and goes the extra mile. More

by KincaidBridgetB
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
James
Dec 24, 2025 -

BMW of Eugene responded

Thank you for sharing your feedback about our team at BMW of Eugene! We are grateful to have you as a customer, Bridget. Thank You, Customer Experience Management customerexperience@swickard.com

December 12, 2025

From the moment you thicken the place, his attention is pleasant and warm... Jones was very attentive and dynamic to give us the attention we wanted. His work was amazing. More

by Carlcolmenares10
Sales Price Transparency
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Debra Long
Dec 12, 2025 -

BMW of Eugene responded

It sounds like Jones made your visit unforgettable right from the start. Thank you for choosing BMW of Eugene and for your review. Thank You, Customer Experience Management customerexperience@swickard.com

December 09, 2025

I am wildly enthusiastic about the service I received at BMW in Eugene Oregon. James made my service appt. stressless and easy. I so appreciated how, as a woman, they did not talk down to me or act like I k More

by valeriejbrooksauthor
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
James Walker
Dec 10, 2025 -

BMW of Eugene responded

Thank you for sharing your experience with James and the team! We truly appreciate your kind words and your trust in us at BMW of Eugene. Drive safely, and we hope to see you again down the road, Valerie! Thank You, Customer Experience Management customerexperience@swickard.com

December 07, 2025

Payton was attentive, knowledgeable, and kind. Highly recommend Bmw Eugene. Overall, a five out of five experience. More

by criley58
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Payton, Josh
Dec 08, 2025 -

BMW of Eugene responded

We're delighted to hear that you had a five-star experience with Payton at BMW of Eugene. Thank you for the recommendation! Thank You, Customer Experience Management customerexperience@swickard.com

December 02, 2025

I was impressed by the dealership. I arrived at 10 am my appointment time and was immediately waited on by an employee (Mike) who started a new job with the company He worked for BMW More

by c_tholen
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Schrum
Dec 03, 2025 -

BMW of Eugene responded

Thank you for sharing your fantastic experience with Mike and the team here at BMW of Eugene! We are so pleased to hear that we could exceed your expectations, and we look forward to assisting you again. Thank You, Customer Experience Management customerexperience@swickard.com

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