BMW Of Columbia

Excellent customer service; staff courteous, friendly & knowledgeable, they make the customer a priority by making you feel comfortable. knowledgeable, they make the customer a priority by making you feel comfortable. More

Extremely Disappointing Experience at BMW of Columbia To start, I found a vehicle I was interested in through BMW of Columbia’s website. When I arrived at the dealership to see it in person, Columbia To start, I found a vehicle I was interested in through BMW of Columbia’s website. When I arrived at the dealership to see it in person, I was informed the vehicle was actually located at their Hilton Head location—not in Columbia as advertised. My sales rep, Donté, assured me they could find another vehicle I might like. After waiting around for nearly an hour, they found one and showed me only a single photo of it. They were surprisingly secretive about additional images, which was unsettling. They did provide an itemized list of upgrades and the VIN, which allowed me to do my own research once I got home. That’s when I discovered the vehicle was located in Louisiana and was being advertised for $10,000 less than what BMW of Columbia was asking. I confronted Donté with this information and made it clear I would not pay that markup. He offered no explanation. Worse, I was never given a timeline on when the vehicle would arrive or be ready. I had to reach out multiple times myself, as Donté never once followed up or contacted me proactively. After about two weeks, I was told the car was finally ready for pickup. I was allowed a brief test drive with a staff member named Jonathan. Upon bringing the vehicle home and performing a more thorough inspection, I noticed a full-length crack in the third-row driver’s side rear window. It was hard to spot due to the tint, but definitely present. I contacted Donté, who told me he would speak to upper management and get back to me. That was over 30 days ago. On day 19, I followed up, and he claimed the window “should have been ordered”—which turned out to be false. After a month of no action, I went back to the dealership myself and spoke with the sales manager, Tarrance X. Fanning. From our conversation and the questions he was asking, it became obvious that the issue had never been addressed. When speaking to the glass company they contacted, I was told the manager instructed them to find the cheapest replacement window—something completely unacceptable for a BMW. I made it very clear I would only accept an OEM window. Additionally, the vehicle was missing a key when I purchased it. I was told a replacement would be ordered. During my BMW Genius session (shoutout to Brett, who was fantastic), I forgot to follow up. A few days later I returned to ask about the key and was told it had already been mailed to me 20 days earlier—news to me. Turns out, they sent it to the wrong address, and the key was delivered to someone else’s home. So now, someone else has a working key to my vehicle. This is both a massive security risk and a serious customer service failure.​ As of today 6/9/25 I have no update even after reaching out to the sales manager. Even the vehicle pickup was mishandled. I was available the day before, but Donté said he was off. When I arrived the next day, he passed me off to another sales agent because he was busy selling a brand-new vehicle to someone else. Throughout this entire process, I never once received a proactive call, update, or courtesy check-in from my sales rep. Absolutely no communication, no ownership of mistakes, and no sense of customer care. I expected a premium experience when purchasing a vehicle from a BMW dealership, and instead, I received dishonesty and miscommunication. I would strongly advise anyone considering a purchase here to explore other dealerships in the region. More

Eric helped me purchase my dream car. Very knowledgeable and kept me updated at every step in the ordering process. Very knowledgeable and kept me updated at every step in the ordering process. More

My dealership makes sure you are a satisfied customer. They provide great service. The staff is extremely courteous which is very appreciated. They provide great service. The staff is extremely courteous which is very appreciated. More

Absolutely unacceptable experience with the BMW service department. I brought my car in for a standard oil change, only to be allowed to drive off the lot despite a known oil leak. This shows a complete di department. I brought my car in for a standard oil change, only to be allowed to drive off the lot despite a known oil leak. This shows a complete disregard for customer safety and vehicle integrity. Whether it was negligence or willful ignorance, there is no excuse for knowingly letting a customer leave with a serious issue that could have caused engine damage or even an accident. This level of carelessness is beyond disappointing and completely unprofessional. I had to pay to have my vehicle towed from work and get a rental car until I can get this matter resolved. I More

My service advisor was Saint. What a professional! Always kept me informed on the progress of my repair (oil service and vehicle inspection service) and was INSISTANT on making su What a professional! Always kept me informed on the progress of my repair (oil service and vehicle inspection service) and was INSISTANT on making sure the charges were accurate. As always, John (my preferred technician) was also keeping me personally informed about my car including finding a couple of items that needed to be addressed in the near future. (He totally understands my dedication to my cars.) Finally, Edwin, the Service Manager went above and beyond the call of duty with my BMW Car Club discounts on parts and labor. It's comforting to know the people working on your "baby" really care! More

Clean, organized and professional. Costumer service was so helpful with any questions I had asked. Costumer service was so helpful with any questions I had asked. More

I bought a car from Bryce in 2022. My experience was so good that when I was ready to upgrade, I drove back to Columbia despite having a local dealership and having moved more than thr My experience was so good that when I was ready to upgrade, I drove back to Columbia despite having a local dealership and having moved more than three hours away. Bryce had since been promoted which is not surprising at all. Still, Bryce connected me with Morgan and promised me that she would deliver the same level of customer service. Morgan delivered. She came in on a Saturday despite having just landed from an international flight. She knew the model I was interested in and had one delivered and waiting for me that matched the exact same preferences and packages as my last model. Based on my two experiences, it’s hard to imagine buying any car in the future from anywhere else! Matan 10 out of 5. More

Sebastian was definitely the right person to have as my service advisor. Very knowledgeable and courteous! service advisor. Very knowledgeable and courteous! More

My appointment took a little over two hours. Although it took longer than I expected, the wait went well. Seth was very attentive with keeping me informed on the progress. There was also an empl Although it took longer than I expected, the wait went well. Seth was very attentive with keeping me informed on the progress. There was also an employee who sat next to Seth helped to assist me while I waited for Seth. I arrived about ten minutes early for my appointment, so I was very appreciative and thought that was very nice of him to get my information in the system while waited. The only disappointed I had was with the snacks selections. I would recommend including more healthy selections… More