BMW Of Columbia

Excellent customer service; staff courteous, friendly & knowledgeable, they make the customer a priority by making you feel comfortable. knowledgeable, they make the customer a priority by making you feel comfortable. More

I am very disappointed with the lack of support from BMW. I purchased a vehicle and within less than 24 hours the engine light was on.....they did replaced a part twice.....within two more weeks that same I purchased a vehicle and within less than 24 hours the engine light was on.....they did replaced a part twice.....within two more weeks that same part required replacement again (Catalyst converter). The lack of support I really did not expect from BMW Management Team!! More

BMW of Columbia is very execilent I will always support this dealership. Best service center I have ever been in. this dealership. Best service center I have ever been in. More

Eric helped me purchase my dream car. Very knowledgeable and kept me updated at every step in the ordering process. Very knowledgeable and kept me updated at every step in the ordering process. More

Extremely Disappointing Experience at BMW of Columbia To start, I found a vehicle I was interested in through BMW of Columbia’s website. When I arrived at the dealership to see it in person, Columbia To start, I found a vehicle I was interested in through BMW of Columbia’s website. When I arrived at the dealership to see it in person, I was informed the vehicle was actually located at their Hilton Head location—not in Columbia as advertised. My sales rep, Donté, assured me they could find another vehicle I might like. After waiting around for nearly an hour, they found one and showed me only a single photo of it. They were surprisingly secretive about additional images, which was unsettling. They did provide an itemized list of upgrades and the VIN, which allowed me to do my own research once I got home. That’s when I discovered the vehicle was located in Louisiana and was being advertised for $10,000 less than what BMW of Columbia was asking. I confronted Donté with this information and made it clear I would not pay that markup. He offered no explanation. Worse, I was never given a timeline on when the vehicle would arrive or be ready. I had to reach out multiple times myself, as Donté never once followed up or contacted me proactively. After about two weeks, I was told the car was finally ready for pickup. I was allowed a brief test drive with a staff member named Jonathan. Upon bringing the vehicle home and performing a more thorough inspection, I noticed a full-length crack in the third-row driver’s side rear window. It was hard to spot due to the tint, but definitely present. I contacted Donté, who told me he would speak to upper management and get back to me. That was over 30 days ago. On day 19, I followed up, and he claimed the window “should have been ordered”—which turned out to be false. After a month of no action, I went back to the dealership myself and spoke with the sales manager, Tarrance X. Fanning. From our conversation and the questions he was asking, it became obvious that the issue had never been addressed. When speaking to the glass company they contacted, I was told the manager instructed them to find the cheapest replacement window—something completely unacceptable for a BMW. I made it very clear I would only accept an OEM window. Additionally, the vehicle was missing a key when I purchased it. I was told a replacement would be ordered. During my BMW Genius session (shoutout to Brett, who was fantastic), I forgot to follow up. A few days later I returned to ask about the key and was told it had already been mailed to me 20 days earlier—news to me. Turns out, they sent it to the wrong address, and the key was delivered to someone else’s home. So now, someone else has a working key to my vehicle. This is both a massive security risk and a serious customer service failure.​ As of today 6/9/25 I have no update even after reaching out to the sales manager. Even the vehicle pickup was mishandled. I was available the day before, but Donté said he was off. When I arrived the next day, he passed me off to another sales agent because he was busy selling a brand-new vehicle to someone else. Throughout this entire process, I never once received a proactive call, update, or courtesy check-in from my sales rep. Absolutely no communication, no ownership of mistakes, and no sense of customer care. I expected a premium experience when purchasing a vehicle from a BMW dealership, and instead, I received dishonesty and miscommunication. I would strongly advise anyone considering a purchase here to explore other dealerships in the region. More

Absolutely unacceptable experience with the BMW service department. I brought my car in for a standard oil change, only to be allowed to drive off the lot despite a known oil leak. This shows a complete di department. I brought my car in for a standard oil change, only to be allowed to drive off the lot despite a known oil leak. This shows a complete disregard for customer safety and vehicle integrity. Whether it was negligence or willful ignorance, there is no excuse for knowingly letting a customer leave with a serious issue that could have caused engine damage or even an accident. This level of carelessness is beyond disappointing and completely unprofessional. I had to pay to have my vehicle towed from work and get a rental car until I can get this matter resolved. I More