2023 Ram 1500

The 2023 Ram 1500 Big Horn/Lone Star BUILT TO SERVE edition in Hydro Blue Pearlcoat is a bold and versatile full-size pickup truck that exudes a sense of rugged individuality and premium craftsmanship. The Hydro Blue Pearlcoat exterior is a vibrant and striking shade of blue with a glossy finish, designed to command attention whether parked or on the move. The Built to Serve edition features unique military-inspired accents, including distinctive badging and blacked-out grille details that enhance the trucks rugged appeal. Chrome-accented bumpers and polished dual exhaust tips add a touch of refinement to its robust design. The truck is equipped with 20-inch aluminum wheels that complement its commanding presence. Inside, the Big Horn/Lone Star trim offers a well-appointed cabin with thoughtful details and premium materials. The Built to Serve package enhances the interior with exclusive touches such as unique seat stitching, embroidered patches, and a color-coordinated dashboard with metal trim accents. The spacious cabin accommodates up to five passengers comfortably, with durable cloth or optional leather-trimmed seats that blend style and practicality. Advanced technology includes a Uconnect 5 infotainment system with an 8.4-inch or optional 12-inch touchscreen, offering seamless integration with Apple CarPlay, Android Auto, and navigation features. Powering the Ram 1500 is the legendary HEMI 5.7L V8 engine with Multi Displacement VVT and eTorque technology. This mild-hybrid system enhances fuel efficiency and low-end torque, delivering robust performance for towing, hauling, or off-road adventures. The engine produces 395 horsepower and 410 lb-ft of torque, paired with an 8-speed automatic transmission that ensures smooth shifts and responsive acceleration. The 4WD drivetrain provides exceptional capability on various terrains, making it suitable for both work and recreation. Safety and convenience are paramount, with features such as a rearview camera, adaptive cruise control, lane departure warning, and optional 360-degree surround view. The Built to Serve edition pays homage to those who serve, combining purposeful design, advanced functionality, and patriotic styling into a truck that stands out both on the road and in the field.